Sep 22, 2011
By Chrysten Crockett
Need an expert source? Think Ohio University.
That is exactly what Renea Morris, executive director of University Communications and Marketing (UCM), wants the media to do with the university's new self-serve online directory of expert sources for reporters.
The new Ohio University Expert Directory showcases many of the university's top faculty and researchers from every college, with a wide spectrum of expertise from alternative fuel to cancer research to dinosaurs.
"Making our faculty experts more easily accessible to the media creates an opportunity to continue enhancing the university's reputation for academic excellence locally, regionally, nationally and internationally," said Morris. "Prominent stories in the media featuring OHIO faculty can lead to an increase in student and faculty interest in the university as well."
Members of UCM's media relations team regularly promote the university and faculty experts, working with campus communicators, deans and department chairs to identify faculty and researchers with expert knowledge in their field. The directory provides an additional tool in support of those efforts. The directory will grow continually as new experts are identified and promoted.
Convenient and easy-to-use, the directory features a variety of searchable options – by name, topic or alphabetical listings of both. Each expert's individual page includes name, titles and contact information, a short biography, a high-resolution downloadable photograph, videos and links to his or her faculty web page and curriculum vitae.
By exposing the astounding expertise within the university, the faculty also benefit by gaining personal recognition of their knowledge and accomplishments, opportunities for national publicity and establishment amongst their peers.
In addition to the existing OHIO social media feeds, UCM has launched a Twitter feed dedicated to promoting experts, research and academic programs for the media audience, offering another source for media to locate experts.