Emilio Collins

Photo courtesy of: College of Business

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Former Bobcat named top 'Forty Under 40'

Ohio University alumnus Emilio Collins has been named Sports Business Administration Journal’s top “Forty under 40.”

The honor was given in the magazine’s annual review of sports industry professionals.

Collins graduated from Ohio University with a master’s in sports administration in 1996 and has remained an active alumnus since creating an illustrious career with the National Basketball Association (NBA).

Collins’ career with the NBA began in 2001 when he was hired as sponsorship account director and promoted to vice president of global marketing partnerships in the same year. He held that position until 2008 when he was made senior vice president of international development. In 2010, Collins was made senior vice president of global marketing partnerships.

He has thrived under the most intense pressure. When the NBA labor lockout cost the league the first two months of its 2011-2012 season, Collins’ biggest concern was maintaining the important corporate sponsorship relationships across the globe. His collaborative management style proved successful and thanks to Collins, the NBA retained all 75 existing corporate sponsors, added Sprint and Under Armour to the roster and signed renewals with Anheuser-Busch, Gatorade and AutoTrader.com.

In recent years, Collins has returned to Athens to share his professional wisdom with OHIO students. In 2011, he was chosen to be a keynote speaker at University Sports Administration Symposium, where he shed light on “The Culture of Now” and how the NBA maintains contact with its fan base via social networks.