Dose of Reality

The "Dose of Reality" campaign is being headed by student group ImPRessions on behalf of their client, Cardinal Health.

Photo courtesy of: Anne Cummings

Date night

Posters, like this one, will be distributed to residence halls.

Photo courtesy of: Anne Cummings

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Problems in the medicine cabinet, not on the streets

As the quarter quickly draws to a close, classes slow down and students begin to feverishly study for final exams. As Alden Library fills up and coffee shops buzz, students begin to put in the last efforts for their schoolwork.

Stress levels are high and some might believe that resorting to a prescribed pill might help them focus. But, steer clear because the dangers of prescription drug abuse are not worth it. Health, legal and university consequences will follow.

Due to this increasingly alarming issue, Cardinal Health* partnered with The Ohio State University to launch a campaign responding to the medication abuse called GenerationRx*. ImPRessions, the student-run nationally affiliated PRSSA firm, is launching the campaign on campus directed towards college students. The account plans to launch the initiative, “Dose of Reality,” during Feb. 28-March 4.

According to the Office of National Drug Control Policy, Americans abuse prescription drugs more than cocaine, heroin, hallucinogens and inhalants combined.

“Prescription drug abuse is prevalent because prescription drug use is not viewed as drug abuse and also because it is readily available in the college population,” said Terry Koons, Ohio University associate director of health promotions.

Drug treatment admissions for prescription drug abuse have been steadily increasing over the years.

According to the Office of National Drug Control Policy, “Drug treatment admissions for addictions to prescription pain medications increased 300 percent between 1995 and 2005.”

Selling prescription drugs can lead to many legal consequences. Passing a pill to a friend to help them out may seem innocent, but the reality of legal consequences is sobering. Selling or possessing Adderall, the “study drug,” is a fifth degree felony that could result in 12 months in prison and a fine of up to $2,500.
Ohio University participates in the Drug and Alcohol Survey every other year. In spring 2009, the most recent statistics available, 16 percent of the 1,211 students surveyed reported some type of stimulant use.

Koons said he is worried that the survey doesn’t do justice to the problem. 

“I don’t think the survey is a good report of misuse,” said Koons. “Most students don’t see or are aware of the fact that prescription drugs are illegal and may not answer the question correctly. I think there is more misuse on campus then we think.” 

For more information, visit the GenerationRx website*.

Get a “Dose of Reality”

Due to the prescription drug abuse problem, Cardinal Health partnered with The Ohio State University to launch the GenerationRx campaign in March 2010.

The campaign’s mission is to increase the public’s awareness to the dangers of prescription drug abuse. This year the GenerationRx campaign will be launched at Ohio University’s campus through ImPRessions, the student-run nationally affiliated PRSSA firm. 

The campaign’s theme “Dose of Reality” will run from Feb. 28 through March 4.

You can find black and red throughout campus in residence halls, academic buildings, classrooms and on the wrists of students pledging their commitment to the awareness of prescription drug abuse.