College of Business

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 Ohio University Front Door  Graduate Catalog - Undergraduate Catalog -

Copeland Hall

Glenn Corlett, Dean
Frank J. Barone, Associate Dean
Michael Bila Director, Office of Student Services

The College of Business seeks to prepare men and women for professional careers in business, government, and nonprofit organizations. Consistent with its mission, the college provides a base of liberal education needed by all educated persons in our society, business- oriented instruction in professional fields, and a close association with other colleges to promote knowledge and understanding from a variety of sources.

Business instruction and research revolve around three themes: preparing the manager for a variety of business activities; developing analytical skills; and fostering a critical awareness of the social, political, and economic environment in which decisions are made.

The academic departments offer major fields of study in accounting, business law, finance, general business, human resource management, international business, management, management information systems, marketing, operations, and small business entrepreneurship. A major in business economics is also available.

The College of Business has been an accredited member of the American Assembly of Collegiate Schools of Business since 1950.

Advisory Committees

The Executive Advisory Board of the College of Business, the formal external arm of the college, serves as a representative of the business community at large. The board is a group of professionals, managers, and executives who review and advise the college on activities necessary to accomplish college missions from the perspective of the business community. The board meets with the dean, faculty, and students twice a year to give advice on college programs. Members are often on campus to speak to student organizations or classes and to participate in special college programs. The board is extremely helpful to the college’s continuing efforts to maintain excellence in education for future business leaders.

The Society of Alumni and Friends of the College of Business, made up of graduates, friends, and former students of the college, functions as the alumni relations arm of the college. Since 1982 this society has provided innovative and meaningful alumni involvement in sponsorship, planning and support, alumni awards, recruitment, etc. The 12-member board of directors of the society formally meets on the Athens campus twice a year and initiates yearly alumni receptions in many other cities.

Honorary and Professional Organizations

The College of Business seeks to improve the quality of its programs and provide educational development opportunities for its students through its honorary and professional organizations.

Beta Gamma Sigma, the national scholarship society founded in 1913 to encourage and reward scholarship and accomplishment among students of business administration, has an active chapter at Ohio University. Beta Alpha Psi is a national accounting honorary that elects its members on the basis of scholastic achievement in accountancy courses.

Students also are encouraged to participate in student professional organizations, including Alpha Kappa Psi, a professional business fraternity; Alpha Upsilon chapter of Delta Sigma Pi, a professional business fraternity; Phi Alpha Delta, a national prelaw fraternity; Phi Gamma Nu, a professional business fraternity; the Accounting Club; the American Marketing Association; the Association of Collegiate Entrepreneurs; the Association of Information Technology Professionals; the Black Students Business Caucus; the Financial Management Society; the International Business Society; the Management Science Society; the Society for Advancement of Management; the Society for Human Resource Management; and the M.B.A. Student Association.

Internship Program

In addition to broad academic training through the Bachelor of Business Administration (B.B.A.) degree program, students can acquire professional experience through the Internship Program, designed to benefit both students and sponsoring organizations through internships and cooperative education positions. Students supplement classroom learning with actual business experience, and the organization gains an additional staff person and a chance to evaluate the student’s potential for future employment. Internships for academic credit are available at three levels, depending on your academic rank and the nature and depth of the experience. To be eligible for an internship, you must have at least a 2.5 g.p.a. To be eligible for a co-op position, you must have completed your freshman year and be in good academic standing.

Cooperative education students work for an employer a minimum of two separate times before graduation. Interns typically work one quarter for an employer. Additional information concerning programs and sponsoring organizations is available from the college’s internship coordinator.

Study Abroad

The Center for International Business Education and Development offers study-abroad opportunities for students in the College of Business. The Global Competitiveness Program offers two opportunities during the first summer session in 1998: Eastern Europe begins at the Athens campus, moving on to Janus Pannonius University in Pecs, Hungary; then to Budapest, Hungary; Prague, Czech Republic; and Slovakia. Southeast Asia begins on the Athens campus, moving to Institut Teknologi MARA in Shah Alam, Malaysia; Kuala Lumpur, Malaysia; Sarawak; Hong Kong; and Viet Nam. Students in both programs earn 16 credits hours from various courses in business. Highlights include consulting projects with area firms and the opportunity to experience local cultures.

Future opportunities being explored include additional summer experience destinations and a winter-break study tour to Mexico or South America. For more information, contact the director, Center for International Business Education and Development, Copeland Hall 514C, telephone 740-593-2021, fax 740-593-1388.

You may receive credit for other overseas programs offered by Ohio University or other U.S. colleges after making arrangements with your advisor and the college’s Office of Student Services.

International Exchange Programs

The College of Business has exchange programs with Amsterdam School of Business, the Netherlands; University of Limburg, Belgium; Sup de Co Rennes, France; Sup de Co Clermont, France; Helsinki School of Economics, Finland; University of Vaasa, Finland; South Bank University, England; and Kiel University, Germany. Students at the junior and senior level may spend a semester or a year (two semesters) at one of these schools and receive credit for core and elective business courses in the Ohio University curriculum.

Language requirements vary, as many courses are taught in English.

Tuition is paid directly to Ohio University at current rates. You pay your own living costs (travel, room, board, books, insurance, personal needs, etc.).

For more information, contact the director, Center for International Business Education and Development, Copeland Hall 514C, telephone 740-593-2021, fax 740-593-1388.

Enrollment Policies

Freshman Policy

Freshmen will be admitted into the college on a selective basis. Normally, you will need to be in the top 20 percent of your high school class with a strong college preparatory curriculum. You are expected to have above-average ACT or SAT scores, and also have demonstrated leadership potential through participation in extracurricular activities or work experience. Members of groups that are historically underrepresented in business will receive special consideration.

Transfer Policy

A limited number of students from other colleges within Ohio University and from other institutions of higher education will be permitted to transfer to the College of Business. Applications for transfer are available from the college.

Any student considering transfer to the college is strongly encouraged to contact the college’s Office of Student Services as early as possible. You must be enrolled in the college before your senior year to allow for the college’s 48-hour residency requirement. You must earn at least 50 percent of the business credit hours required for the business degree at Ohio University.

There are two conditions under which you can be considered for transfer into the college. One condition is that you have completed INCO 103, ECON 103, ECON 104, MATH 163A, and ENG 151, 152, or 153, or equivalent courses, and have an accumulative g.p.a. of 3.0 or higher. The second condition is that you have an overall 2.75 g.p.a. and a 3.0 g.p.a. or better in the five courses listed above.

You cannot be guaranteed admission even though you meet the above criteria. The college admissions committee will admit transfer students up to the college’s enrollment ceiling. Students judged to have the highest probability of success will be admitted. Members of groups that are historically underrepresented in business will receive special consideration.

Submit an application for admission to the college to the college Office of Student Services no later than the close of the eighth week of any quarter. The college admissions committee evaluates applications at the close of each quarter. If you are admitted, you will officially transfer to the college at the beginning of the following quarter.

To transfer from another university, submit the standard documents required by the Office of Admissions, as well as the application for the College of Business. You will be notified as early as possible of the admission decision.

Academic Probation and Dismissal

In addition to the university regulations listed in the Academic Policies and Procedures section, the college has established probation and drop regulations.

Preprofessional Core

You must complete the preprofessional core with an accumulative g.p.a. of 2.0 by the time you have earned 90 hours of credit. If you do not meet this requirement, you may be given one quarter’s probation. If at the end of the probationary quarter you have not fulfilled the requirement, you will be dropped from the college. Transfer students who have completed 90 hours or more before entering the college will be given two quarters to complete the preprofessional core before being put on probation. Preprofessional core courses include ACCT 201 and 202; ECON 103, 104, and 201; ENG 151, 152, or 153; INCO 103; MATH 163A and 250; MIS 201; PRCM 201 and 202; and QBA 201.

Retaking a Core Course

You will be limited to three attempts at the college’s core courses. If you have made three unsuccessful attempts at a required core course, you will be notified that you have been dropped from the college.

To attempt a course is to be enrolled long enough for the course to appear on the transcript or grade report. A letter grade, W, WP, WF, or grade replacement counts as an attempt. Attempts at another institution count toward the limit if you take the course as a transient student after enrollment in the College of Business. Core courses include ACCT 201 and 202; BA 100A, 100B, 370A, and 370B; BUSL 255; ECON 103, 104, and 201; FIN 325A and 325B; MGT 202; MIS 201 and 202; MKT 301A and 301B; OPN 310A and 310B; PRCM 201, 202, 301J, and 302J; and QBA 201.

ECON 201, MIS 201, PRCM 201, and QBA 201 must be taken in an 8–credit-hour cluster during your sophomore year. BUSL 255, MGT 202, MIS 202, and PRCM 202 must be taken in a 13–credit-hour cluster during your sophomore year (see recommended course sequence). Depending on the course or courses involved, students failing one course in a cluster may be required to retake the course in its stand-alone form, and students failing more than one course in a cluster may be required to retake the entire cluster.

BA 370A/B, FIN 325A/B, MKT 301A/B, OPN 310A/B, and PRCM 301J/302J are offered only in two 10–credit-hour clusters at the junior senior level (see recommended course sequence). Students failing a course in a junior-level cluster must obtain permission to be allowed to repeat the course. Students failing multiple courses in a cluster may be required to retake the entire cluster.

If you need to retake a core course that is part of a cluster, go to the Office of Student Services to determine what needs to be done and obtain permission to get into the appropriate classes.


College of Business students may choose to complete a minor offered by another area within the university.

Students who are not enrolled in the College of Business may complete a business minor. Requirements for the minor are listed at the end of the business curricula.

Due to accreditation standards, students outside the college are allowed to com-plete only 44 hours of courses in the business curriculum.

Preparation for Law School

If you are in the College of Business and plan to enter law school, you should follow the B.B.A. degree curriculum and also select, with the approval of your advisor, courses in other fields, especially American government, American and English history, English, philosophy, interpersonal communication, and additional theory courses in the College of Arts and Sciences, except those that substantially duplicate material found in the typical law school curriculum.

The Ohio Supreme Court’s regulations governing the admission to the practice of law in Ohio require that, as a student entering law school, you be able to show possession of an undergraduate degree from an approved college if you wish to take the Ohio Bar Examination. However, the court provides for one possible exception—if you have earned, subsequent to graduation from law school, a bachelor’s degree through completion of courses and credits other than those received in law school, and have a record of academic achievement that is satisfactory to the Ohio Supreme Court, you may be permitted to apply for admission to the practice of law in Ohio. Law schools in the state of Ohio have supplemented this Supreme Court rule by requiring an undergraduate degree of all entering students, regardless of the state in which they plan to take the bar examination.

A degree in absentia program is available for students who do not plan to take the Ohio Bar Examination and who do not plan to seek admission to an Ohio law school. If you desire to (1) enter, at the end of three years of college work, a school of law located outside Ohio and (2) receive a B.B.A. from Ohio University after completing the first year in law school, you may do so provided you have obtained the written approval of the dean of the College of Business; you have completed a minimum of 144 quarter hours, including the required courses in the B.B.A. curriculum (BUSL 255 excluded), with a g.p.a. of 2.0 on all hours attempted; you have completed a full year’s work in an accredited law school with an average equivalent to that prescribed for the bachelor’s degree at Ohio University; and you are eligible for advancement without condition to the second year.

If there is any possibility that you might wish to take the Ohio Bar Examination, you are urged to obtain an undergraduate degree before entering law school.

Requirements for All B.B.A. Majors

As a candidate for the Bachelor of Business Administration (B.B.A.) degree, you must complete the university’s General Education Requirements for graduation and fulfill a minimum of 192 quarter hours of credit with a g.p.a. of 2.0 (C) average on all hours attempted. This 2.0 (C) g.p.a. requirement applies to courses taken in business and economics, and also to courses in your major. The College of Business limits transfer credit for required business courses taken at a lower level to such courses as it offers at that lower level. Other transfer credits accepted by the university are evaluated as either business or nonbusiness electives.

Courses included in the 192-hour minimum for the B.B.A. must be chosen so that at least 79 quarter hours are earned in areas of business and economics and at least 96 quarter hours are earned in nonbusiness areas. However, 8 hours of economics principles may be counted in either minimum.


All B.B.A. candidates must complete a core of courses covering the tools of analysis and the operational fields of business plus the requirements for one of the following majors:

Accounting                  International Business
Business Economics           Management
Business Prelaw              Management Information Systems
Finance                    Marketing
General Business             Operations
Human Resource Management  Small Business Entrepreneurship

The business prelaw and international business majors require the completion of a second major. You can change your major or add a second major through the Office of Student Services.

Core Curriculum

At the sophomore and junior level, business core courses are grouped into four clusters:

Business Analysis

QBA 201, MIS 201, ECON 201, and PRCM 201

Business Context

BUSL 255, MGT 202, MIS 202, and PRCM 202

Introduction to Business Systems I

FIN 325A, MKT 301A, OPN 310A, BA370A, and PRCM 301J

Introduction to Business Systems II

FIN 325B, MKT 301B, OPN 310B, BA370B, and PRCM 302J

All B.B.A. candidates are required to take these courses in their clustered form.Core clusters are offered in two formats: harmonization and full integration (also known as Business 20/20). You must take at least one of the four core clusters in the full integration format. Core cluster sections offered in this format are identified in each quarter’s Schedule of Classes.

Nonbusiness Requirements

You must complete the following nonbusiness courses:

Communications: 8 hours

ENG 15X    English placement 4
INCO 103    Public Speaking 4

Mathematics: 8 hours

MATH 163A   Intro to Calculus 4
MATH 250    Intro to Probability 4

Economics: 10 hours

ECON 103   Prin. of Microeconomics 4
ECON 104   Prin. of Macroeconomics 4
ECON 201   Economic Analysis 2

Performance Portfolio: 8 hours

Two of the following:

JOUR 133   Precision Language 4
INCO 205   Group Discussion 4
INCO 206   Communication in Interpersonal Relationships 4
INCO 215   Argumentative Analysis 4
INCO 304   Principles and Techniques of Interviewing 4
INCO 306   Interpersonal Conflict Management 4
INCO 342   Comm. and Persuasion 4
INCO 410   Cross-Cultural Commun. 4

Global Perspective: 12 hours*

12 hours of a modern foreign language (211, 212, 213) or 12 hours of approved coursework from one or more departments focusing on a single geographic region

Breadth Cluster: 32 hours*

One approved 4-hour course from each of the following areas:

Ethical issues
Physical sciences
Political/legal/social issues
Environmental/technical issues
Diversity issues
Behavioral science

* A list of approved courses is available from the College of Business Office of Student Services.

Recommended Course Sequence


BA 100A        Intro to Coll. of Business I 1
BA 100B        Intro to Coll. of Business II 1
ECON 103, 104  Principles of Economics 8
ENGL 15X      English placement 4
INCO 103       Public Speaking 4
MATH 163A     Intro to Calculus 4
Aproved electives (nonbusiness requirements) 26


ACCT 201   Financial Accounting 4
ACCT 202   Managerial Accounting 4
MATH 250   Intro to Probability 4

Business Analysis Cluster

ECON 201   Economic Analysis 2
MIS 201     Intro to Microcomputers 1
PRCM 201   Intro to Prof. Comm. I 1
QBA 201    Intro to Statistics 4

Business Context Cluster

BUSL 255   Business Law 4
MGT 202    Management 4
MIS 202     Business Info. Systems 4
PRCM 202   Intro to Prof. Comm. II 1
Approved electives (nonbusiness requirements) 15


Introduction to Business Systems I Cluster

BA 370A      Administrative Policy I 2
FIN 325A     Managerial Finance I 2
MKT 301A    Marketing Principles I 2
OPN 310A    Principles of Operations I 2
PRCM 301J   Prof. Communication I 2

Introduction to Business Systems II Cluster*

BA 370B      Administrative Policy II 2
FIN 325B     Managerial Finance II 2
MKT 301B    Marketing Principles II 2
OPN 310B    Principles of Operations II 2
PRCM 302J   Prof. Communication II 2
Major courses and approved electives 28


Major courses and electives 48

At least one core cluster must be taken in the fully integrated (Business 20/20) format. See each quarter’s Schedule of Classes.

* Can also be completed senior year.

Accounting Major

Major code BB6121

The mission of the School of Accountancy is to prepare bright men and women for successful careers in the accounting profession. We provide a superior education with competent professors who challenge their students to excel and who support their students’ professional aspirations.

Students who perform well in the undergraduate program can earn the M.S. in Accountancy, in addition to the B.B.A., by completing a fifth year of study as a graduate student. Additional information about this program is available from the Graduate Catalog or by contacting the School of Accountancy.

We welcome applications from students who wish to transfer from other campuses and from other majors. If the general education requirements pose a hardship on a transferring student, we will consider a request to substitute strength in a compatible area. Similarly, students who wish to develop strengths in alternative areas are invited to petition the school to substitute that strength for part of the school’s general education requirements. To be eligible for substitution of any courses, you must have above average grades both overall and in any accounting courses attempted.

Program Requirements

In addition to completing the college’s core curriculum, accounting majors are required to complete major course requirements and general education requirements as outlined below. To continue as an accounting major, you must achieve at least a 2.5 g.p.a. in the first four accounting courses (ACCT 201, 202, 217, and 303) and must receive at least a C- in ACCT 303.

Major courses required of all accounting majors

ACCT 217           Intro to Taxation 4
ACCT 303, 304, 305   Inter. Accounting 12
ACCT 310           Cost Accounting 4
ACCT 317           Federal Income Taxes 4
ACCT 345           Accounting Systems and Internal Control 4
ACCT 451           Auditing Principles 4
BUSL 357           Law of Commercial Transactions 4

Suggested Course Sequence


ACCT 217   Intro to Taxation 4
ACCT 303   Intermediate Accounting I 4
ACCT 304   Intermediate Accounting II 4
ACCT 305   Intermediate Accounting III 4
ACCT 310   Cost Accounting 4
ACCT 317   Federal Income Taxes 4
            Electives as needed


ACCT 345   Accounting Systems and Internal Control 4
ACCT 451   Auditing Principles 4
BUSL 357   Commercial Transactions 4
            Electives as needed

Not all accounting courses are offered every quarter. Check with your advisor or the School of Accountancy to make sure you can take courses when you plan.

Business Economics Major

Major code BB6124

The B.B.A. business economics major, designed to provide a broad business background, is intended for those who plan careers in business and economic research for both private firms and government, in banking, and in marketing analysis. It also is an important component for business management, law, operations, and financial analysis.

In addition to completing the B.B.A. core requirements, you must complete at least 20 additional hours of economics including ECON 304 and 384. ECON 380 and 381 cannot be counted toward this requirement. No economics course can be counted toward both nonbusiness and major requirements.

Business Prelaw Major

Major code BB6120

While law schools do not prescribe any rigid undergraduate curriculum, a substantial number of prelaw students choose one of the business fields of study as their major for the baccalaureate degree. You may wish to combine the business prelaw major with one of the other majors in the College of Business if the profession of law is your ultimate career goal.

The business prelaw major recognizes the business and economic emphasis of the practice of law and also provides the breadth of training and philosophical background that is conducive to success in law school.

You must complete the requirements for the business prelaw major in conjunction with the requirements for one of the other business majors, which include accounting, business economics, finance, general business, human resource management, management, management information systems, marketing, and operations. In addition to following the requirements of one of the other majors in the College of Business, you must complete 16 hours at the 300–400 level, including BUSL 356 and four additional hours in business law beyond 356, with the approval of your advisor. Another eight hours should be selected from the following: ACCT 217 Introduction to Taxation, ACCT 317 Federal Income Taxes, ECON 430 Public Finance, HRM 425 Labor Relations, POLS 401 and 402 Constitutional Law, POLS 409 Law Enforcement, POLS 304 State Politics, POLS 374 Great Jurists, POLS 413 Administrative Law, FIN 331 Insurance, and FIN 341 Investments. (You may request from your advisor written permission to substitute a course different from those listed above.) With your advisor’s approval, you should elect additional courses in nonbusiness fields, especially American government, American and English history, English, philosophy, interpersonal communication, and in such business fields as finance.

The law faculty in the College of Business is prepared to assist prelaw students in a number of ways:

  1. Several faculty members give extensive time to counseling students regarding selection of courses, the Law School Admission Test (LSAT), law school application procedures, and other matters of importance to prelegal education.
  2. LSAT and Law School Data Assembly Service (LSDAS) information is available from the prelaw advisor.
  3. The department maintains ties with the Criminal Justice Program administered by University College.
  4. The department maintains ties with faculty and staff at various law schools in the country.

Finance Major

Major code BB6125

The finance major prepares students for the dynamic environment of corporate finance and financial services. Coursework is available in the fields of financial management (both national and international), commercial banking, financial institutions, security markets, and risk and insurance.

Upon graduation, finance majors typically obtain direct entry positions in such areas as the financial banking community, insurance, government services, or in an array of industries that employ financial analysts, decision makers, financial strategists, budgeting officers, and planners.

In addition to the B.B.A. core requirements, you must complete 24 hours of finance courses at the 300 and 400 level, including FIN 327, 341, and 461.

General Business Major

Major code BB6122

The general business major prepares professionals on a broad basis for business careers. Five upper-level courses are required from the following areas: accounting, quantitative business analysis, management, management information systems, business law, finance, marketing, operations, business administration, and economics (course selection restricted to ECON 303, 304, 320, 332, 360, or 430). Each course will be in a different functional area or discipline. This major is of special interest if you have a generalized view of business and do not possess strong interests in any one concentration.

Upon graduation, general business majors enter what may be the broadest area of positions of any major within the College of Business. Recent graduates have entered such fields as sales, banking, government services, personnel, advertising, small business entrepreneurship, production, and insurance.

Human Resource Management Major

Major code BB6130

The demand for human resource professionals as strategic partners on the management teams of organizations is growing rapidly.

The human resource management major provides an educational background for those with a career interest in human resource management and/or labor relations in both private and public sector organizations. The major provides basic preparation for entry-level positions in human resource management and the educational background that supports career advancement in this area. It also prepares you for a variety of positions in which knowledge of human resource management is critical to success.

In addition to the B.B.A. requirements, you must complete BUSL 356 Law of the Management Process; HRM 420 Human Resource Management; HRM 425 Labor Relations; MGT 340 Organizational Behavior—Micro Perspective; HRM 430 Compensation Management; HRM 440 Human Resource Training, Development, and Research; HRM 450 Recruitment, Selection, and Appraisal; and HRM 460 Human Resource Policy, Planning, and Information Systems.

HRM 460 may not be taken concurrently with HRM 430, 440, or 450. Therefore, it is important to take MGT 201 during your sophomore year and HRM 420 the second quarter of your junior year to take the upper-level courses in the required sequence during your junior and senior years.

HRM 430, 440, and 450, are offered only once a year. If you fail to take one of those courses during the year, you must wait to take it the following year. You must complete HRM 420, 425, 430, 440 and 450 before taking HRM 460.

Several other upper-level HRM courses are offered only once a year and must be taken in sequence. See your advisor for a recommended course schedule.

You also are expected to select electives relevant to your career preparation with the help of your advisor. A sample of recommended electives: ACCT 310 Cost Accounting, AAS 225 History of the Black Worker, ECON 320 Labor Economics, ECON 321 Labor Legislation, ISE 422 Seminar in Occupational Safety and Health, INCO 404 Principles and Techniques of Interviewing, PSY 101 General Psychology, PSY 241 Behavioral Measurement, PSY 261 Industrial Psychology, PSY 275 Educational Psychology, PSY 336 Social Psychology, and SOC 101 Introduction to Sociology.

Your advisor helps you to define a realistic career plan, reviewing your interests, strengths, and weaknesses. Your educational program will be developed as an outgrowth of this career plan. We firmly believe that a close working relationship with your faculty advisor is an important factor in ensuring a sound education.

You may want to join the Ohio University Student Human Resource Management Association, a chapter of the Society for Human Resource Management. Presentations by personnel and industrial relations managers and field trips bring members in contact with human resource managers and complement formal classroom studies.

International Business Major

Major code BB6132

To major in international business, you must complete the major requirements in conjunction with any business major except general business or business prelaw. A total of 28 credit hours should combine courses from the following list: (a) GEOG 121 Human Geography, (b) BA 385 Multinational Business, (c) MGT 484 International Comparative Management, (d) FIN 455 International Finance, (e) MKT 441 International Marketing, (f) ECON 340 International Trade, (g) one four-hour course from Tier II Third World Cultures or any foreign language except Latin or Greek at the intermediate level (211).

If the required courses are not offered in a given year, you may substitute any of the following: ECON 341 International Monetary Systems (preferred substitute for FIN 455); ECON 342 International Economic Policy (preferred substitute for BA 385), POLS 455 International Law or POLS 456 International Organization, GEOG 321 Population Geography, and INCO 410 Cross-Cultural Communication. These courses may be used as a substitute for any missing course upon consultation with your advisor.

Management Major

Major code BB6126

Effective management is increasingly important in today’s society because the complexity of the society breeds more and more institutions and organizations. Thus there is, and will continue to be, a strong demand for effective managers to plan activities, to provide direction, and to work effectively with other people to ensure that organizational goals are accomplished.

The management major is designed to provide an educational base for supervisors, executives, and administrators in business, government, and other institutions. In addition to the B.B.A. degree requirements, you must complete 28 hours of management courses numbered above MGT 325. (You may substitute BUSL 356, OPN 340, and/or HRM 420 for an upper-level management course.)

Since managers function in different types of institutions and manage different types of operations, it is strongly recommended that you select a supporting field of study that will provide a strong base for your career development. You will normally select three to five courses in the supporting field in consultation with your advisor. Recommended courses are available in the department chair’s office for supporting fields in manufacturing management, public administration, retail management, natural resource management, and international management. You may, in consultation with your advisor, tailor your own supporting field to meet your career goals.

As a management major, you will be assigned an advisor who will work with you to help define career goals based on your interests, review your strengths and weaknesses, and recommend relevant elective courses. You are expected to meet with your advisor at least once each quarter.

It is recommended that you complete MGT 100 Managing early in your studies. The 28 hours of coursework required for the major will be completed during your junior and senior years and should be selected from courses numbered MGT 300 or 400. You are permitted to take multiple MGT 491 courses as long as the seminars focus on different areas. Check with the departmental office for other courses that can fulfill major requirements.

Management Information Systems Major

Major code BB6137

The management information systems (MIS) major is unique in its emphasis on applying computers to build information systems for business applications; the approach is applications oriented rather than technical. MIS majors are trained to assist with the rapidly progressing computerization of managerial functions and can expect to become expert managerial computer users or intermediaries between users and computer centers.

The hands-on emphasis of the program exposes you to a number of hardware and software solutions to common business problems. This training is designed to produce graduates who can quickly master computer technology so they will be able to adapt quickly to new technology and apply it to business problems as the software and hardware evolve. Being able to communicate with both management and computer specialists makes MIS graduates ideal candidates in organizations that make use of information systems.

In addition to the B.B.A. core curriculum, you must complete MIS 220, 225, 320, 325, 380, 420, and 495. One additional course must be completed from MIS 360, 430, 455, or 480. Elective courses include MIS 230 and 235.

Marketing Major

Major code BB6127

Marketing is the lifeline of any organization. It links the organization with its customers and is vital not only to the survival of the organization but also to the maintenance of the free enterprise system. The marketing curriculum is designed to give you both broad knowledge and an opportunity to specialize. It prepares you to become a marketing professional through coursework in personal selling and sales management, marketing research and consumer behavior, and marketing analysis and management (national and international).

Upon graduation, marketing majors typically obtain direct- entry positions in such areas as sales, sales management, and retail management with companies that specialize in analysis and description of consumers and their attitudes and behavior.

Marketing majors are required to take PSY 101 and SOC 101. These courses also fulfill the Tier II social science requirement.

In addition to the B.B.A. core requirements, you must complete 24 hours of marketing courses at the 300–400 level including MKT 358 , MKT 379, and MKT 463.

Only 4 credit hours of the 490 sequence can count toward the 24 hours of marketing. Additional hours can count toward business electives.

Operations Major

Major code BB6138

During the past two decades, American industry has faced a crisis brought on by intense foreign competition in the areas of higher quality, lower costs, and faster, more reliable performance. To respond, industry leaders found that they needed to reinvent the organization; old organizational forms no longer worked under the new realities.

Other institutions in American society are now feeling the same pressures. Health-care institutions face a crisis of cost and a dwindling supply of professionals. Educational institutions look to a future that calls for them to “do more with less.” Service organizations are expected to perform instantaneously and improve their quality levels at the same time.

Firms that have successfully met the challenges of global competition have learned how to provide world-class quality products and services with minimum cost structure, and how to respond rapidly to changing customer expectations. The operations function has been central to the success of these firms.

The operations major provides you with in-depth understanding of the concepts and techniques that industry uses to effectively meet these challenges. This area of study prepares students to be leaders of both the manufacturing and service organizations that will meet the global competitive challenges of the 21st century. Students with expertise in operations are among the most heavily in demand by business firms recruiting graduates. The operations major includes two unique features: project-based learning and a partnership with the Department of Industrial Technology in the Russ College of Engineering and Technology. Most of the classes required for the major are project based, providing an opportunity for learning in the context of a real project. This format is consistent with the one through which the core curriculum is presented; both emphasize integration and learning in context. In addition to courses in the College of Business, operations majors take courses in industrial technology where they have the opportunity to work in teams with IT majors. This interdisciplinary relationship is valuable in learning how to communicate and work with people from other disciplines and backgrounds.

In addition to the core curriculum required of all business majors, you must complete OPN 340 and 440 and IT 361 (with one hour of IT 491), 363, and 452. One additional course must be selected from OPN 410 and 420 and IT 462. You must take IT 110 to satisfy your Tier II applied science and technology requirement.

The prerequisite for operations majors to enroll in IT classes is permission.

Small Business Entrepreneurship Major

Major code BB6133

The small business entrepreneurship major prepares you to start or manage your own business, work in a family-owned business, manage a small business, or manage a branch or franchise of a larger firm.

In addition to the B.B.A. core requirements, you must complete ACCT 218 Computer Application Software for the Small Business, FIN 452 Small Business Finance, BA 445 Small Business Administration, HRM 420 Human Resource Management, and four elective courses including at least one marketing course and one accounting course from the following: MGT 340 Organizational Behavior—Micro Perspective, BUSL 356 Law of the Management Process, ACCT 217 Intro to Taxation, ACCT 310 Cost Accounting, ACCT 203 Accounting Information Systems, MKT 379 Marketing Research, MKT 444 Consumer Behavior, MKT 462 Product Development, OPN 411 Production/Operations Planning and Control, and OPN 412 Production/Operations Management Problems.

You will be assigned an advisor who will work with you to help define career goals based upon your interests, review strengths and weaknesses, and recommend relevant elective courses. You are expected to meet with your advisor at least once each quarter.

Business Minor

Minor code ORBSAD

The business minor is open to any student enrolled outside the college of business.

Required courses

ACCT 201   Financial Accounting 4
ACCT 202   Managerial Accounting 4
BUSL 255   Law and Society 4

One of the following five courses:
ECON 381   Intro to Economic Statistics and Econometrics 4
GEOG 271   Intro to Statistics in Geography 5
INCO 301   Empirical Research Applications in Comm. 4
PSY 221    Statistics for the Beh. Sci. 5
QBA 201    Intro to Bus. Statistics 4

Three of the following five courses:

FIN 325     Managerial Finance 4
MGT 202    Management 4
MIS 202     Bus. Information Systems 4
MKT 301    Marketing Principles 4
OPN 310    Principles of Operations 4

Two additional courses from the five listed above or two advanced courses in ACCT, BA, BUSL, FIN, HRM, MGT, MIS, MKT, OPN, or QBA

Total hours: 36

Due to accreditation standards, students outside the college are allowed to complete only 44 hours of courses in the business curriculum.

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University Publications and Computer Services revised this file ( August 24, 1998.

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