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Sarah Rist

Headshot of Sarah Rist
Assistant Professor of Instruction of Marketing
CBA 319

Research Interests

Sarah's research interests include marketing, positivity, subjective well-being, educational technology, student success and teaching effectiveness.

Publications

  • Rist, S., Das Gyomlai, M., Babin Weeks, J., Meek, S., & Tucker, M. L. (2022). Marketing Positivity: Will an intervention enhance marketing students' subjective happiness scores? Research in Higher Education Journal, 42, 1-10. This paper was presented virtually at the AARBI Fall 2021 Virtual Conference and published in the online proceedings.
  • Rist, S., Meek, S., & Tucker, M. (2021). Accentuating the positive: Can student positivity withstand a pandemic? Research in Higher Education Journal, 40, 1-12.

Presentations & Awards

  • Rist, S., Das Gyomlai, M., Babin Weeks, J., Meek, S., & Tucker, M. (2021, October). Marketing Positivity: Will an intervention enhance marketing students' subjective happiness scores? Paper presented virtually at the Academic and Business Research Institute Conference Fall 2021 Conference.
  • Hoyt, B., & Rist, S. (2022, April). Predicting Technique (Pause, Predict, Ponder) for Synchronous and Asynchronous Course Application. Workshop accepted for presentation at the Ohio University Spotlight on Learning Conference, Athens, OH. 
  • Rist, S., Meek, S., & Tucker, M. (2021, January). Accentuating the positive: Can student positivity withstand a pandemic? Paper presented virtually at the Academic and Business Research Institute Conference Spring 2021 Conference.
  • Rist, S. (2017, May). Effective Project Management: Approach to Successfully Planning, Leading and Implementing University Projects. Zhejiang University 120th Anniversary Event, Hangzhou, China. 
  • Rist, S., Demosky, J. (2015, May). Customer Advocacy Program: In Pursuit of IT Service Excellence. Ohio Higher Education Computing Council Conference, Oxford, OH.
  • Anderson, J., Geist, G., Rist, S. (2012, May). Beyond the Cloud: Using Mobile Tablets in the Higher Education Classroom to Enhance Teaching and Learning. Ohio Higher Education Computing Council Conference, Toledo, OH.

Biography

Sarah Rist is an Assistant Professor of Instruction of Marketing in the College of Business, and instructs courses in marketing research, consumer marketing, consumer behavior, business information systems in the Integrated Business Cluster, as well as the freshmen Bobcat Learning Community experience. Sarah serves in the Center for Consumer Research and Analytics as a faculty advisor, where research is conducted for numerous business clients in various industries; she also serves as a faculty advisor for the Ohio University chapter of the American Marketing Association (AMA). Sarah is a volunteer and member of the Athens County Humane Society Board, as well as the Southern Ohio Copperheads Board of Directors.
   
Sarah comes from a strong applied organizational background of project management and leadership, with nearly two decades of professional experience leading teams in enterprise-wide initiatives, program development, research, analysis, and service excellence. In her previous roles, Sarah developed and implemented an outreach program to improve partnerships throughout the organization and was responsible for delivery, marketing and support of technological services and professional development programs for use and best practices of numerous enterprise-wide organizational systems. 
   
Bridging her organizational experience with effective classroom teaching, Sarah has remained passionate about fostering positive work environments through effective communication and teamwork, as well as ensuring that strategy is clearly defined while overseeing performance and maintaining morale. Current areas of research interests include marketing, positivity, and team effectiveness.