Strategic Account Management
In Strategic Account Management, we dive deep into the competencies you need to effectively create and quantify value for the C-suite buyers within strategic accounts. As a participant, you'll work through a systematic model to analyze current accounts, identify and track KPIs within accounts, and develop a strategy for future engagement.
Who should attend: Salespeople whose primary responsibility is to manage and grow business within existing accounts such as Strategic Account Managers, Key Account Managers, and National Account Managers.
Delivery options include full-day or half-day in-person sessions.