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Jessica Weeks

Headshot of Jessica Weeks
Assistant Professor of Marketing; Associate Director of Academics, Client Relations (Analytics)
Copeland 409C

Education

  • Ph.D. Business Administration, Marketing, University of Georgia, 2019
  • M.S. Marketing, Marketing Analytics, University of Alabama, 2014
  • B.S. Business Administration, Marketing and Social Entrepreneurship, Samford University, 2008

Research Interests

  • Consumer-based marketing strategy
  • Social shopping 
  • Online firm-consumer interactions
  • Consumer and firm curation

Publications

  • Weeks, Jessica Babin, Keith Marion Smith, and John Hulland (2021), “Consumer Brand Curation on Social Shopping Sites,” Journal of Business Research, 133, 399-408. https://www.sciencedirect.com/science/article/abs/pii/S0148296321003398?via%3Dihub
  • Hartman, Katie, Jacob Hiler, Jessica Babin, and Adam Hepworth (2020), “CSR and Gen Z: Expectations and Consumption Behaviors by Cause, “Journal of Management and Marketing Research, 24, 1-9.
  • Babin, Jessica and John Hulland (2019), “Exploring Online Consumer Curation as User-Generated Content: A Framework and Agenda for Future Research, with Implications for Brand Management,” Spanish Journal of Marketing – ESIC, 23 (3), 325-337. https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2019-0053/full/html
  • Tashman, Peter, Valentina Marano, and Jessica Babin (2019), “Firm-Specific Assets and the Internationalization-Performance Relationship in the U.S. Movie Studio Industry,” International Business Review, 28, 785-795. https://www.sciencedirect.com/science/article/abs/pii/S0969593118303706?via%3Dihub
  • Hulland, John, Keith Marion Smith, and Jessica Babin (2018), “Ownership,” The SAGE Encyclopedia of Lifespan Human Development, Thousand Oaks: SAGE Publications, Inc., 1562-1564. (Invited Book Chapter)

Presentations and Awards

Presentations

  • Society for Marketing Advances, November 2021. Weeks, Jessica Babin, Keith Marion Smith, and Sarah Alhouti, “Tricks of the Trade: Exploring the Phenomenon of Consumer-to-Consumer Online Bartering,” Orlando, FL
  • Academy of Marketing Science, June 2021. Beeler, Lisa, Kevin Chase, and Jessica Babin Weeks, “Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation,” online
  • Academy of Marketing Science, December 2020. Babin, Jessica and Keith Marion Smith, “Consumer Curation on Social Shopping Sites,” online
  • Academy of Marketing Science, December 2020. Babin, Jessica, Rosanna Smith, and John Hulland, “When Humanization Backfires - Consumer Preference for Algorithmic Product Curation,” online
  • Americas Conference on Information Systems, July 2020. Tittle, Derek, Vic Matta, Jessica Babin, and Lisa Beeler, “Online Food Delivery: How Do Service Failures Impact Behavioral Loyalty?” online
  • Association of Consumer Research, October 2019. Babin, Jessica, Rosanna Smith, and John Hulland, “When Humanization Backfires: Consumer Preference for Algorithmic Product Curation” poster, Atlanta, GA
  • Global Fashion Management Conference, July 2019. Babin, Jessica, John Hulland, and Keith Marion Smith, “Consumer Curation on Social Shopping Sites,” Paris, France
  • Academy of International Business Annual Meeting, June 2018. Marano, Valentina, Peter Tashman, and Jessica Babin, “Internationalization, Blockbusters, Profits and Awards: Hollywood’s Take on Managing Conflicting Institutional Logics,” Minneapolis, MN
  • Brands and Brand Relationships Conference, May 2018. Babin, Jessica, John Hulland, and Keith Marion Smith “Consumer Curation on Social Shopping Sites,” Boston University, Boston, MA
  • Southeast Marketing Symposium, February 2018. Babin, Jessica, Rosanna Smith, and John Hulland, “Exploring Effective Firm Curation of Subscription Boxes,” University of Alabama, Tuscaloosa, AL
  • INFORMS Marketing Science Conference, June 2017. Babin, Jessica, John Hulland, Anindita Chakravarty, and Sara Loughran Dommer, “How Platform Firms Can Accelerate Purchases: Insights from Consumer Search,” University of Southern California, Los Angeles, CA
  • JAMS Thought Leaders’ Conference, May 2017. Babin, Jessica, John Hulland, Anindita Chakravarty, and Sara Loughran Dommer, “How Platform Firms Can Accelerate Purchases: Insights from Consumer Search,” Vrije Universiteit, Amsterdam, The Netherlands
  • Academy of International Business Northeast Conference, October 2016. Marano, Valentina, Peter Tashman, and Jessica Babin, “Internationalization, Blockbusters, Profits and Awards: Hollywood’s Take on Managing Conflicting Institutional Logics,” Temple University, Philadelphia, PA
  • Brands and Brand Relationships Conference, May 2016. Babin, Jessica and John Hulland, “Firms as Curators,” Doctoral Research Mentor Workshop participant, Ivey Tangerine Leadership Centre, Toronto, Canada

Awards

  • University of Georgia Outstanding Teaching Assistant Award, 2018
  • AMA-Sheth Doctoral Consortium Student Fellow, 2018

Bio

Jessica Babin Weeks is an Assistant Professor of Marketing at Ohio University, where she teaches Marketing Research. She serves as an Associate Director and Faculty Advisor for the Center for Consumer Research and Analytics at Ohio University. She received her PhD from the University of Georgia, her Master’s in Marketing Analytics from the University of Alabama, and her undergraduate degrees (in Business Administration and French) from Samford University (Birmingham, Alabama). Before returning to academia, Jessica worked as a research analyst for a marketing research firm, conducting both qualitative and quantitative research projects for business clients. Her research interests include consumer-based strategy, social shopping, and firm and consumer curation. Her work has been published in journals including the Journal of Business Research and International Business Review and has been presented at conferences including Academy of Marketing Science and Society for Marketing Advances.