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Catherine Penrod

Catherine Penrod photo
Professor of Instruction in Management; Director, Center for Professional Communication
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Master of Business Administration, Ohio University – Marketing Concentration

MBA Program Business Consultant Experience (1999 – 2000)

Multiple consulting projects were completed for companies in Ohio and Pennsylvania, incorporating marketing research, marketing strategy, business strategy, and capital financing

Bachelor of Science in Journalism, Ohio University – Public Relations Sequence 

Certificate in Political Communications, Ohio University

Selected Publications

Deeter-Schmelz, Dawn R., Aric Bizzari, Rebecca Graham, and Catherine Howdyshell-Penrod. "Business-to-Business Online Purchasing: Suppliers’ Impact on Buyers’ Adoption and Usage Intent" The Journal of Supply Chain Management 37, no. 1 (Winter 2001): 4.


Salesperson of the Month - Cumulus Broadcasting