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Important Deadlines

Event Marketing Timeline

The marketing timeline is to help determine when the marketing of an event should begin, based on the marketing outlet.

•  Invitation + Envelope: 10 weeks from event date
•  Postcard (original design): 10 weeks from event date
•  Postcard (template design): 8 weeks from event date
•  Program or Booklet: 8 weeks from event date
•  Mention in OHIO Alumni email newsletter: 8 weeks from event date
•  Photography: 6 weeks from event date
•  Signage (Banners, Easels, A-Frames, Yard Signs): 4 weeks from event date
•  Email: 2 weeks’ notice to schedule the proof. Send date is within three business days of receiving final approval on the proof.

This timeline is determined by:
2 weeks for content creation (usually ready upon intake request)
2 weeks for design
2 weeks for printing
2 weeks for mailing

For all questions regarding marketing an event, please contact your OHIO Alumni Association liaison.