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Brand Standards Manual

The purpose of this manual is to establish guidelines for how the OHIO Alumni Association communicates and expresses itself as an organization.

The guidelines are an important component to maintaining consistency as we communicate with all of our various audiences. A consistent message is critical, because it presents the University as a focused institution with a clear vision of the future. With your commitment to the stands, which are outlined in this manual, the Alumni Association will present the strong and unified message that is so important to our communication efforts.