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OHIO Web Style Guide
In order to maintain a consistent image for Ohio University, it is important to follow a few basic guidelines for placement and usage of the signature on any official Ohio University web page. The Ohio University signature should be used in accordance with the Ohio University Graphic Identity Standards Manual.
Placement of the Ohio University Signature
• All official Ohio University web pages are required to carry the Ohio University signature in the top left corner, coded as a link back to the main site. All web pages clearly marked as archived are exempt from this requirement.
• Sites and pages built within CommonSpot, the University's official content management system, will already be in accordance with the signature placement rule. The base templates used in CommonSpot include the familar light grey header and footer which contain the linked Ohio University signature.
Usage and Size of the Ohio University Signature
• Wherever the Ohio University signature graphic is used, it must be one of the approved images found on the signature graphic page at its exact natural size and approved color.
Though technology is available which allows for many options such as animation and 3-D modeling, it is not appropriate to apply these techniques to any components of the Ohio University signature. Any distortion of the identity marks dilutes and confuses the University's image.
These graphics may not be altered or changed in any way. If the logos provided do not meet your specific needs, please contact Stephanie Elmore at (740) 593-2200 or email elmores@ohio.edu.
• For pages and applications in the Web environment, never use the logomark without the logotype.
• The University Seal may not be used on any Web page.
• The Attack Cat and its accompanying treatment of Ohio Bobcats should never be used for academic or institutional purposes. It is not available for use as a background or as part of a logo for any non-athletic department.
Clear Zones
The clear zone for the Ohio University signature is the width of the "I" in the Ohio University signature (or 5 pixels on all sides). Maintain this minimum distance proportionately between any part of the signature and any other elements appearing with it and/or the edge of the page. The logos provided here have the 5 pixel gutter included in the graphic. They are not to be cropped.
Contact Stephanie Elmore for any additional assistance in selecting and obtaining a logo for use on your Web site.
Typefaces
Two typefaces -- a serif and a sans serif -- have been selected as the primary identification typefaces for the Ohio University identity. When used in conjunction with the University signature, they reinforce the visual identity system.
Galliard is the primary font used in the Ohio University signature. Frutiger was chosen as a secondary font to complement Galliard and to allow for creative flexibility and enhanced readability.
Fonts are licensed. The Galliard and Frutiger font families are available for both Windows and Macintosh platforms and are available through Computer Services for official university use.
The web is the only medium that allows for an acceptable font substitution for Galliard and Frutiger. Font substitutions are never to be used in any other electronic or print medium.
Writing and Editing Text
Please refer to the Ohio University Editorial Style Guide for any editorial questions, or contact University Communications and Marketing directly at 740-593-2200.
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Phone:
(Client Project initiation or follow-up)
740.593.0765
(Web Inquiries)
740.593.2200
Fax: 740.593.0662
Useful Links:
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