There is more to creating a website than learning some code and hoping it works to accomplish your goals and objectives. Creating effective strategy for our web projects help focus our attention on what matters most. As a result, we all strive to find more innovation and efficiency in all we do. The web is no exception. Web strategy involves balancing considerations like the demographics of your target audience with branding and marketing goals – or taking into account the limitations and opportunities of your resources in relationship with our content management system. The purpose of this up-front work is to bring all of these insights into the design process before the coding starts, which ultimately saves time and resources.