When we talk about design at Web Services, we are usually referring to visual design. After finishing a good bit of the preliminary research, we start the visual design process. The best choice for most university departments is the theme associated with its planning unit. For instance, departments under Finance and Administration have a consistent theme for all new websites under their umbrella.
However, there are some circumstances that warrent a custom web design. If this is the case, you can work through an approved vendor and Web Services will work with you and the vendor to assure brand consistency.
University Communications and Marketing (UCM) maintain brand-related style information for use on official University web pages. The University Brand Standards are also available for download. Web-specific information begins on page 32.