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“it’s y{ }u” University-wide Branding Campaign
“it’s y{ }u” University-wide Branding Campaign 

Ohio University


To positively position the University's image and reputation, UCM engaged in a series of quantitative studies and working sessions with stakeholders to find a meaningful, differentiating focus for OHIO. Based on three years of study and development, "it's you" emerged as the core theme, which will be incorporated into a variety of creative materials to promote the University, including the undergraduate admissions recruitment campaign. The concept reflects the idea that this is the place where you can be yourself and become your best self. It's the right fit. Ohio University: it's you.

Supporting themes for the "it's you" campaign focus on aspects ranging from campus beauty to a welcoming environment to academics and tradition. They include: "Love at First Sight," "Home Away from Home," "Supportive Professors," and "Bobcat Pride."

Communication throughout the planning process was exceptional! We were constantly updated when new designs were made or if a change was needed. I am very thankful that we worked with UCM for this project.

—L. M., University College

Other Featured Projects
Perspectives Magazine Cover
Appalachia Rising: Stories of Hope and Achievement from Ohio’s Appalachian Hills and Valleys
Bicentennial of Ohio University Libraries
Capital Campaign Faculty/Staff Banners
Careless = Cashless
Distinguished Professor Video
Economic Impact Study
Meet the Deans
Y{ }u make the difference
“Making the Difference” Compass Series

I am interested in promoting my Ohio University college/department/program through a printed piece, video, or website. Can you help me?

Thanks for asking! We work with units across the University to help them promote their programs. 

For printed pieces and videos, the first step is to click here or on the “Get Started” button on the left side of this page in order to complete and submit a Project Inquiry Form. The information you provide to us will then be evaluated by our team and we will let you know whether we have the resources available to meet your needs.

UCM works on University websites in collaboration with the Office for Information Technology (OIT) under the direction of Web Services. If you would like to request a Web project, please click here to visit the OIT site for more information and links to appropriate forms.


Can someone come and speak to our campus group about University communications and marketing-related topics?

Please click here to e-mail us with a description of your needs at least three weeks in advance of the event.