To positively position the University's image and reputation, UCM engaged in a series of quantitative studies and working sessions with stakeholders to find a meaningful, differentiating focus for OHIO. Based on three years of study and development, "it's you" emerged as the core theme, which will be incorporated into a variety of creative materials to promote the University, including the undergraduate admissions recruitment campaign. The concept reflects the idea that this is the place where you can be yourself and become your best self. It's the right fit. Ohio University: it's you.
Supporting themes for the "it's you" campaign focus on aspects ranging from campus beauty to a welcoming environment to academics and tradition. They include: "Love at First Sight," "Home Away from Home," "Supportive Professors," and "Bobcat Pride."
We plan to use UCM for our event again next year - it was a small price to pay for the professional service and work load it relieved from our planning committee.
—C. B., Majors Fair
I’m a member of the media. Is there a site where I can get more information about Ohio University, its programs, or faculty experts for a story I’m working on?
Thanks for your interest in Ohio University! Please visit our “For the Media” page by clicking here. You’ll find recent news releases, a searchable expert directory, and contact information if you would like to get in touch with one of our communications specialists.
I need an overall marketing strategy for my University department/program. Can you help?
We would be happy to discuss developing a plan to promote your Ohio University program. Please click here to e-mail us.