To positively position the University's image and reputation, UCM engaged in a series of quantitative studies and working sessions with stakeholders to find a meaningful, differentiating focus for OHIO. Based on three years of study and development, "it's you" emerged as the core theme, which will be incorporated into a variety of creative materials to promote the University, including the undergraduate admissions recruitment campaign. The concept reflects the idea that this is the place where you can be yourself and become your best self. It's the right fit. Ohio University: it's you.
Supporting themes for the "it's you" campaign focus on aspects ranging from campus beauty to a welcoming environment to academics and tradition. They include: "Love at First Sight," "Home Away from Home," "Supportive Professors," and "Bobcat Pride."
I could not be more pleased with the [project] outcome. The view book is a beautiful reflection of the College of Business and is visually connected to the overarching University brand.
—J. G., College of Business
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