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“it’s y{ }u” University-wide Branding Campaign
“it’s y{ }u” University-wide Branding Campaign 

Ohio University


To positively position the University's image and reputation, UCM engaged in a series of quantitative studies and working sessions with stakeholders to find a meaningful, differentiating focus for OHIO. Based on three years of study and development, "it's you" emerged as the core theme, which will be incorporated into a variety of creative materials to promote the University, including the undergraduate admissions recruitment campaign. The concept reflects the idea that this is the place where you can be yourself and become your best self. It's the right fit. Ohio University: it's you.

Supporting themes for the "it's you" campaign focus on aspects ranging from campus beauty to a welcoming environment to academics and tradition. They include: "Love at First Sight," "Home Away from Home," "Supportive Professors," and "Bobcat Pride."

Without you, we wouldn’t have been able to showcase the unique donor stories that are so common within our wonderful OHIO. Thank you again for all of your hard work! I look forward to working on this project with you again next year!

—C. R., Annual Giving

Other Featured Projects
Perspectives Magazine Cover
Appalachia Rising: Stories of Hope and Achievement from Ohio’s Appalachian Hills and Valleys
Bicentennial of Ohio University Libraries
Capital Campaign Faculty/Staff Banners
Careless = Cashless
Distinguished Professor Video
Economic Impact Study
Meet the Deans
Y{ }u make the difference
“Making the Difference” Compass Series

Can someone come and speak to our campus group about University communications and marketing-related topics?

Please click here to e-mail us with a description of your needs at least three weeks in advance of the event.

I need an overall marketing strategy for my University department/program. Can you help?

We would be happy to discuss developing a plan to promote your Ohio University program. Please click here to e-mail us.