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“it’s y{ }u” University-wide Branding Campaign
“it’s y{ }u” University-wide Branding Campaign 

Ohio University


To positively position the University's image and reputation, UCM engaged in a series of quantitative studies and working sessions with stakeholders to find a meaningful, differentiating focus for OHIO. Based on three years of study and development, "it's you" emerged as the core theme, which will be incorporated into a variety of creative materials to promote the University, including the undergraduate admissions recruitment campaign. The concept reflects the idea that this is the place where you can be yourself and become your best self. It's the right fit. Ohio University: it's you.

Supporting themes for the "it's you" campaign focus on aspects ranging from campus beauty to a welcoming environment to academics and tradition. They include: "Love at First Sight," "Home Away from Home," "Supportive Professors," and "Bobcat Pride."

I could not be more pleased with the [project] outcome. The view book is a beautiful reflection of the College of Business and is visually connected to the overarching University brand.

—J. G., College of Business

Other Featured Projects
Perspectives Magazine Cover
Appalachia Rising: Stories of Hope and Achievement from Ohio’s Appalachian Hills and Valleys
Bicentennial of Ohio University Libraries
Capital Campaign Faculty/Staff Banners
Careless = Cashless
Distinguished Professor Video
Economic Impact Study
Meet the Deans
Y{ }u make the difference
“Making the Difference” Compass Series

Can someone come and speak to our campus group about University communications and marketing-related topics?

Please click here to e-mail us with a description of your needs at least three weeks in advance of the event.

I’m a member of the media. Is there a site where I can get more information about Ohio University, its programs, or faculty experts for a story I’m working on?

Thanks for your interest in Ohio University! Please visit our “For the Media” page by clicking here. You’ll find recent news releases, a searchable expert directory, and contact information if you would like to get in touch with one of our communications specialists.