Skip to: Main Content Search Main Navigation Audience Navigation


Y{ }u make the difference
Y{ }u make the difference 

Human Resources


UCM hosted a series of workshops and discussions with faculty and staff to develop a strategy for repositioning the brand for employee recruitment and retention efforts. Based on feedback from participants, we proposed “You make the difference” as the theme to broad agreement and approval. New creative assets, including a new look for the Employee Orientation Binder, are part of this strategic initiative.

I could not be more pleased with the [project] outcome. The view book is a beautiful reflection of the College of Business and is visually connected to the overarching University brand.

—J. G., College of Business

Other Featured Projects
Perspectives Magazine Cover
Appalachia Rising: Stories of Hope and Achievement from Ohio’s Appalachian Hills and Valleys
Bicentennial of Ohio University Libraries
Capital Campaign Faculty/Staff Banners
Careless = Cashless
Distinguished Professor Video
Economic Impact Study
Meet the Deans
“Making the Difference” Compass Series
“it’s y{ }u” University-wide Branding Campaign
Student Opportunities

This symbol indicates that one or more UCM student interns played a key role in helping to produce this project, gaining hands-on career preparation under the mentorship of our professional staff.


Can someone come and speak to our campus group about University communications and marketing-related topics?

Please click here to e-mail us with a description of your needs at least three weeks in advance of the event.

I need an overall marketing strategy for my University department/program. Can you help?

We would be happy to discuss developing a plan to promote your Ohio University program. Please click here to e-mail us.