UCM hosted a series of workshops and discussions with faculty and staff to develop a strategy for repositioning the brand for employee recruitment and retention efforts. Based on feedback from participants, we proposed “You make the difference” as the theme to broad agreement and approval. New creative assets, including a new look for the Employee Orientation Binder, are part of this strategic initiative.
Every member of the UCM team I worked with was responsive, helpful, and genuinely cared about making this a successful project for the College of Business.
—J. G., College of Business
This symbol indicates that one or more UCM student interns played a key role in helping to produce this project, gaining hands-on career preparation under the mentorship of our professional staff.
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