In the spring of 2013, the Ohio University Police Department (OUPD) contacted UCM to request a video to promote and incorporate into their ALiCE training program, designed to raise preparedness in the event of an armed intruder on campus. The video would be available on the OUPD site and would be used in campus training sessions. Upon meeting with Lt. Eric Hoskinson, we learned that the goal of this project was twofold: 1) to streamline the training sessions while offering a consistent message about the ALiCE program regardless of which police officer made the presentation; and 2) to be concise, accurate, specific to OHIO, and well done. Production was completed in summer of 2013. The video was well received by our client and ultimately garnered two national awards for instructional videos.
Beginning production in the summer created a couple of challenges due to the lack of students on campus. We rely on several PACE students throughout the academic year to assist and produce videos. We were booked with client projects for the summer and without our PACE students, we had no one available to lead the project. In addition, the video called for 20–30 student extras. Most of the students leave campus for the summer and a majority of those who stay have limited free time, given their summer classes and work schedules.
We hired Mike Zorbas, a 2013 media arts and studies student and one of our former PACE students, for 12 weeks to produce the video using the cost of the video to augment his salary. The lack of students to populate the video remained challenging to overcome. Mike spent a considerable amount of time finding students, a portion of which came from a criminology class at Hocking College. Offering food and a flexible shooting schedule, we managed to recruit an adequate number of students to appear in the video. The client was completely happy with the final product and UCM was pleased to offer one of OHIO’s talented students his first professional post-graduation work. This project garnered significant recognition, earning two national awards.
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I need an overall marketing strategy for my University department/program. Can you help?
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