To aid in promoting OHIO faculty/researchers to the external media, UCM's External Communications Team wanted to develop a searchable, user-friendly online database of University experts across various fields that members of the media could use to find and contact for their stories. UCM’s Creative Team helped translate our ideas into a workable interactive website at www.ohio.edu/ucm/media/experts.
Tasked with promoting Ohio University experts externally with a focus on the national audience, the External Communications Team actively pitches experts to media on a continual basis. We wanted a directory that members of the media could visit at any time and search on their own to find experts for their stories.
UCM worked with website developers in the Office of Information Technology to translate our needs into an attractive, user-friendly website. UCM designed an access page that features three interchangeable experts with photos and videos, incorporates department contact information, and includes a live feed of the media-focused Twitter account. The site includes search functions that allow users to quickly find an expert using keywords or topics, specific areas of expertise, or by an expert's name. In addition, the profiles include a video of the expert outlining his or her expertise in order to provide an example of how the expert looks and sounds on camera. A high level of attention to detail was given to the development of the site, which is evident in the final product and the many functions provided to our customers. In essence, the site offers a one-stop shop to find Ohio University’s expert sources for news stories. As a result of this project, the University as a whole continues to gain increased exposure while each college at OHIO also benefits through the representation and promotion of its faculty and staff as experts in their respective fields.
I am interested in promoting my Ohio University college/department/program through a printed piece, video, or website. Can you help me?
Thanks for asking! We work with units across the University to help them promote their programs.
For printed pieces and videos, the first step is to click here or on the “Get Started” button on the left side of this page in order to complete and submit a Project Inquiry Form. The information you provide to us will then be evaluated by our team and we will let you know whether we have the resources available to meet your needs.
UCM works on University websites in collaboration with the Office for Information Technology (OIT) under the direction of Web Services. If you would like to request a Web project, please click here to visit the OIT site for more information and links to appropriate forms.
I need an overall marketing strategy for my University department/program. Can you help?
We would be happy to discuss developing a plan to promote your Ohio University program. Please click here to e-mail us.