Human Resources (HR) wanted a way to promote job postings via Twitter. Rather than using the University's main Twitter account, @OhioU, they were counseled to set up their own. Training occurred and @OhioUjobs was born.
Originally, a request came from the Vice President for Finance and Administration Planning Unit to push job postings on @OhioU. However, @OhioU was unable to accommodate the request due to the Twitter account's intended audiences. The planning unit turned to HR for assistance, and HR reached out the UCM for a solution.
UCM suggested HR start its own Twitter feed and offered assistance and training. HR accepted the plan and underwent a training session before starting @OhioUjobs on Oct. 30, 2012.
The new Twitter feed has allowed HR to publicize numerous positions, with @OhioU retweeting when possible to further push postings and boost @OhioUjobs' follower numbers.
I am interested in promoting my Ohio University college/department/program through a printed piece, video, or website. Can you help me?
Thanks for asking! We work with units across the University to help them promote their programs.
For printed pieces and videos, the first step is to click here or on the “Get Started” button on the left side of this page in order to complete and submit a Project Inquiry Form. The information you provide to us will then be evaluated by our team and we will let you know whether we have the resources available to meet your needs.
UCM works on University websites in collaboration with the Office for Information Technology (OIT) under the direction of Web Services. If you would like to request a Web project, please click here to visit the OIT site for more information and links to appropriate forms.
I need an overall marketing strategy for my University department/program. Can you help?
We would be happy to discuss developing a plan to promote your Ohio University program. Please click here to e-mail us.