University College asked UCM for help in producing materials for OHIO’s first-year student orientation program, including a new introductory video, redesigned print program, campus signage,
and a rebuilt Microsoft PowerPoint® presentation that could be updated in the future by the client. Approximately 4,000 new OHIO students and their parents are welcomed to campus for orientation each summer.
University College needed UCM to develop a cohesive presentation for OHIO’s first-year student orientation (officially referred to as Bobcat Student Orientation), including a new introductory video. We saw this as a significant opportunity to partner with University College on a key “first impression” project that would be seen by nearly all first-year students and their parents and help them become more familiar with Ohio University.
BSO staff presented an idea to UCM based on Wordles (related to a “word cloud” concept). Our team incorporated the client’s suggestion into creative products, developing graphics appearing on title slides and videos, covers for programs, and signage. UCM created a new introduction video, redesigned the printed program guide to make it more user friendly, and rebuilt the Microsoft Power Point® presentations to be managed by the BSO staff for self updating. The main benefit for the client and the University: an up-to-date, upbeat video presentation welcoming new students and their parents to Ohio University—a project that injects school spirit and energizes the audience. The collaboration also enabled UCM to offer strategic guidance to BSO in developing consistent messaging.
Can someone come and speak to our campus group about University communications and marketing-related topics?
Please click here to e-mail us with a description of your needs at least three weeks in advance of the event.
I need an overall marketing strategy for my University department/program. Can you help?
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