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Promoting OHIO

Promoting OHIO’s Programs to the Region, State, and World

Every year, University Communications and Marketing (UCM) produces projects that advance Ohio University’s standing among the premier institutions of higher education. This calendar highlights a few of our most recent projects.

Every day, UCM team members:
  • Produce and promote stories that feature the remarkable achievements of OHIO students, faculty, staff, and alumni.
  • Build and strengthen connections with regional and national media.
  • Create and deliver multimedia projects that capture the vibrant, picturesque atmosphere of our campus.
  • Contribute ideas and creative strategies to elevate the national profile of Ohio University and its programs.
Ohio University in the Media
Ohio University in the Media

UCM’s External Communications Team pitches news stories and experts and maintains ties with regional and national media to help promote Ohio University’s people and programs. The team also maintains the Expert Directory, an online resource that simplifies finding OHIO’s best research minds on a variety of topics and provides an especially useful tool for external news media. The team’s efforts and the Expert Directory helped generate 12,199 media mentions of Ohio University during FY 2012–13. Learn more

Refreshing Our Brand

To positively position the University’s image and reputation, over the past three years, we’ve engaged in a series of quantitative studies and working sessions with stakeholders to find a meaningful, differentiating focus for OHIO. “It’s you” is the core theme, which will be incorporated into a variety of creative materials, including this year’s undergraduate recruitment campaign. The concept reflects the idea that this is the place where you can be yourself and become your best self. It’s the right fit. Ohio University: it’s you. Learn more

Refreshing Our Brand
Meet the Deans
Meet the Deans

UCM created videos to acquaint the University community with deans who have recently joined OHIO. UCM’s video production personnel worked with dean’s offices to schedule interviews and develop questions. Stills and b-roll footage were integrated into the videos, which were produced and edited by UCM PACE students gaining hands-on experience. These videos have a value-added “extended life,” as they can be linked to in communications or posted to the colleges’ own websites. Learn more

Admissions Targeted Enrollment

This project series enabled Undergraduate Admissions to send focused promotional materials to prospective students interested in specific OHIO academic programs. UCM’s Creative Team developed high-quality booklets that included new photography featuring current students. To date, UCM has produced 12 targeted enrollment brochures representing more than 60 programs. In addition, UCM produced a publication specifically to advance admissions recruitment efforts among international students and another to promote OHIO’s online programs. Learn more

Admissions Targeted Enrollment
Social Media Directory
Social Media Directory

UCM’s creation of OHIO’s first Social Media Directory has provided a repository for all of the University’s official social media accounts. From academic programs to campus offices, the directory is an important resource to keep the campus community and the public up to date on the latest ways to stay in touch and promote the vision and goals of Ohio University. Learn more

College Spotlights

College Spotlights offered each college within the University an opportunity to showcase its unique nature and significant achievements. UCM worked with campus communicators to secure photographs and captions for the photo essays. The Spotlights ran in conjunction with Vision in Action stories about faculty/staff giving, as coordinated with University Advancement. Learn more

College Spotlights
Scenes From OHIO
Downloadable Wallpapers

To download a compressed file of our 2013–14 calendar featuring Ohio University images for electronic displays, select one of the screen resolutions below.

If you’re interested in partnering with us, please click the “Get Started” button below  to submit a Project Inquiry Form.

Get Started
Get Connected with OHIO!

UCM administers the University’s social media presence on Twitter® and Facebook®, providing an interactive connection with OHIO’s students, faculty, alumni, and friends around the world. We invite you to join the conversation online by visiting the links below.