The structural connections within OHIO’s brand architecture are represented below and illustrate the relationships between University units. The connections are important to consider when undertaking promotional projects in order to maximize the consistency—and effectiveness—of branding efforts both within our major divisions and across the entire University.

The diagram below offers an at-a-glance view of the University's brand architecture, showing units’ affiliations and their relationship to the core brand. Click here to download a PDF version.

Brand Architecture

Below is a table showing the various unit categories that make up the University’s brand architecture. Click here to download a PDF version of the table.

Brand Architecture Guidelines for Official Communications

These documents may be updated periodically in order to reflect changes within the University’s organizational structure.