The Other Algeria:
Zidane, World Cup Soccer, Globalization, and the Media
In the study of global media flows, one of the central concerns is balance in quantity, quality, and access to information. This paper explores the discourses produced around French team captain Zinédine Zidane’s head butt of Italian defensive player Marco Materazzi during the 2006 World Cup Final pitting France against Italy. Elite discourses from the French and Algerian presses focused on their respective national identities, while public reactions were very limited, concentrating on vi
olence and racial portrayals. Both elite and popular discourses suggest a serious marginalization of Algeria in the global media flows stemming from this event. This study further finds the market for satellite broadcasts, in its relatively unfettered state is not adequate for the possibility of national identity negotiation. Combining critical discourse analysis with political economic analysis allows us to uncover a continuing process of marginalization that influences the development of countries
such as Algeria.