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Scripps Career Pathways: Max Rodriguez, BSC ’12, videographer for rapper Juicy J

Nov 21, 2013

Scripps Career Pathways: Max Rodriguez, BSC ’12, videographer for rapper Juicy J 

Max Rodriguez graduated from Ohio University in 2012 with a Bachelor of Science in Communication (Video Production) degree. Rodriguez moved to Los Angeles and began producing freelance work that landed him his current position as videographer for rapper, Juicy J.

How was the transition from Athens to LA right after graduation?
When I graduated I was still working for a company I cofounded at OU, CreMedia Productions LLC. I moved to LA, and I went on tour with Kendrick Lamar for three months. I got this job in February 2013 through a friend of mine who works for Wiz Khalifa. I have been in LA since July.

How do you feel your Scripps College of Communication degree has helped you in your career thus far?
The college put me in touch with instrumental people that I stay in touch with to this day that helped me get where I am.

How did your extracurricular activities or internship(s) help you with your career? 
They helped me a lot. I started a video company (CreMedia Productions), which is what got my break into the industry and taught me how to do music videos. We were doing contracts for smaller businesses out of Athens. It gave me professional experience most people didn’t get at my age.

What is the most important thing you believe has helped you secure your current position? 
Not many people have the same career as me, but sticking with it and determining what I consider to be art ended up working out for me.

What is a typical day like for you in this position?
I travel five days a week, anywhere across the United States. I get up very early, and Juicy J’s schedule is hectic. He normally has a radio promo, then we take a trip to the stylist, go to the studio, and there are normally 3 or 4 shows a week I have to shoot. I edit all night until the next day and do it all over again.

What is the single most important piece of advice you’d like to give to Scripps students?
You have to put yourself in uncomfortable positions, travel and meet new people. I had no connections other than my friends, came to LA and ended up getting onto a music shoot where I met Juicy J backstage. That’s where our relationship kindled.  I am white and put myself face first in the rap world where it wouldn’t have worked out for me if I didn’t take risks.

Connect with Max Rodriguez:

ericmaxrodriguez@gmail.com

- Katie Quinn, social media intern