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Scripps College to host conference on media management

Aug 18, 2011

Scripps College to host conference on media management

ATHENS, Ohio (Aug. 18, 2011)—The Scripps College of Communication at Ohio University will host a conference entitled “Creating the Future: Managing Media in the Digital Age” on the main campus of Ohio University in Athens on Sept. 7. Business people, scholars, and interested students are encouraged to take part in the conference on the challenges and opportunities for firms operating in fast-moving media markets.

“The conference is an opportunity for our constituents to come to Athens and talk to us a little bit about what kinds of education and what kinds of research we could be doing that would help to foster the development of communication in the state of Ohio,” said conference organizer Hugh Martin, who serves as associate director of the E.W. Scripps School of Journalism.

The conference is unique because it has speakers from both industry and academia. “By bringing these perspectives together we can forge stronger analyses of contemporary media markets and provide useful information for media managers and teachers as well,” said Eric Rothenbuhler, associate dean of Scripps College. “The Scripps College of Communication has well-established programs in media management, economics, and entrepreneurship; we intend this conference to inform their further development and strengthen our ties to media industry leaders in Ohio and nationally.

Richard A. Boehne, president and chief executive officer of The E.W. Scripps Company, will be the conference keynote speaker. He will be joined by top executives from media firms in Ohio and West Virginia. Leading scholars from four universities will also participate in the day-long discussion about how media firms are responding to the proliferation of channels for delivering media content.

“Richard Boehne draws upon a wealth of experience addressing media management in contemporary society,” said Scripps College of Communication Interim Dean Scott Titsworth. “Prior to 2008, when the E. W. Scripps Company and Scripps networks Interactive split into two entities, Mr. Boehne served as the Chief Operating Officer for the combined organization. His experiences will no doubt serve as a key case study for decades to come as the entire industry reacts to converging technologies and other characteristics of the modern-day media economy.”

The conference is a step toward the creation of a Scripps College program that teaches entrepreneurship, strategic thinking and business problem solving. The college was recently named a Center of Excellence by the Ohio Board of Regents, a designation that encourages the creation of state-wide programs supporting the development of communication industries.

“As a Center of Excellence, part of the Scripps College’s mission is to teach people how to make the business side of media organizations succeed,” Martin said. “There are already strong faculty and programs in the college that focus on these areas, and we can expand those programs. This conference will help us do that.”

Martin said the conference will encourage discussions between the invited speakers and members of the audience and that those discussions will help Scripps to design a program to educate the next generation of media business leaders.

For conference program, registration information, directions to the conference and hotel accommodations, please visit www.scrippscollege.ohio.edu/creating-the-future-2011.