Each workshop will begin with a short talk on a subject related to the Challenge. Then there will be time to ask questions or work individually or in teams on your idea. Faculty mentors will be available to answer questions. All workshops will take place in the Schoonover Center Lobby, Fireside area from 1 to 5 PM.
January 24th: 1 PM. Dean Michelle Ferrier gave an introduction to the Challange.
Mr. Dan Dahlen spoke on "Introduction to Business Model Generation: Customer Relations and Market Research." Mr. Dahlen is Chief Executive Officer at Dahlen Communications, Inc. Dahlen, noted for his Wendy’s “Where’s the beef?” campaign, walked students through key parts of developing a business model.
Diana Nichols, cataloger / journalism subject librarian guided students through library resources that can aid in customer discovery and market research.
Videos of Dean Ferrier's, Dan Dahlen's and Diana Nichols' presentations
February 7th: 1 PM. John Bowditch, "Mobile Development and Monetization." Director Bowditch is Director of the GRID (Game Research and Immersive Design) Lab, Scripps College of Communication.
John Bowditch, director of the GRID (Game Research and Immersive Design) Lab, Scripps College of Communication spoke on “Mobile Development and Monetization” at the Scripps Innovation Challenge Co-Working Space on Friday, February 7. His goal: To introduce students to the mobile landscape and how an app gets to a phone.
He discussed how to make money in the app stores, including what kind of resources are available.
Four different financial models are used by companies when developing an app: free, paid or premium, freemium, and subscription. There are various positive and negatives to the paid model and the freemium model. The paid model allows you to get the money upfront, but the user has a high expectation for the game. The freemium model is free to download resulting in lower expectations for the game, but with a cost to upgrade for space, speed, content or other items of value.
Bowditch touched on the four mobile markets. Apple owns 41.8 percent of the market, Google 51.5 percent, Blackberry 3.4 percent and Microsoft 3.1percent. He displayed a table of statistics of the market share per platform for 2013 and the projection for 2017. Android and Apple are projected to decline a little and Microsoft will grow a little.
Small teams generally create apps and a big budget is not needed to create an app. A producer or project manager oversees the entire project. The designer focuses on the vision of the app and user experience. The programmer makes all the software.
Some of the top resources for guidance in development include, App Annie, Apple & Android Development Center, The Digital Media Incubator at the Ohio University Innovation Center and The Grid Lab at Ohio University.
Video of John Bowditch's presentation
February 11th, 5 PM. Innovation Challenge Kickoff/Orientation. See our event page for details.
February 21st: 1 PM. Julio Arauz, "Innovative, Disruptive Communication Technologies." Dr. Arauz is an Assistant Professor in the J. Warren McClure School of Information and Telecommunication Systems, Scripps College of Communication.
April 4th: 1 PM. Michelle Ferrier and Luke Pittaway, "Crafting the Perfect Pitch." Dr. Ferrier is the Associate Dean for Innovation, Research/Creative Activity and Graduate Studies for the Scripps College of Communication. Dr. Pittaway is Director of the Center for Entrepreneurship at Ohio University and a Professor in the College of Business.