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It is a competition among Ohio University students to come up with innovation solutions to challenges posed by media professionals. The goal is for students to provide creative ideas that solve actual innovation problems from the media industry. Winners will receive substantial cash prizes.
The Scripps Innovation Challenge is open to any Ohio University student, regardless of their major or stuatus (graduate or undergraduate). They may compete as a team. This campus-wide competition recognizes the reality that solutions to many of the media industry's needs may come from aspiring engineers or business majors, not just journalists or communication majors. School diversity of teams is encouraged.
A total of $25,000 will be offered in 2014-2015. First Prize is $10,000. Second Prize is $5,000. There will be several "Honorable Mention" awards. An additional $5,000 in prize money will be awarded for entries that also provide a diversity strategy to reach underserved or underrepresented communities/audiences.
The deadline to register to enter is Thursday, Dec. 4. The competition closes on Monday, January 26 when Round I deliverables are due. Finalists must present their ideas on Pitch Day on Monday, March 23, 2015, which is the annual Scripps Communication Week. As a condition for entering the competition, you will need to give the Scripps College permission to make your contest submission publicly available without restrictions.
A panel of judges will narrow the entries to finalists, who will be announced the week of February 9. On March 23, the finalists will present their solutions to a panel of industry judges on Pitch Day, an event on campus that will be open to the public. By the end of that day, the judges will choose seven winners who will split the total of $25,000 in prizes.
The Scripps Innovation Challenge website provides guidelines on what your entry must include. The form and content depends largely on the nature of the challenge being posed. Each entry must include an evaluation of the business aspects of the solution (e.g. How much will it cost to develop and implement? What is the potential revenue stream?). This is because there is always an up-front cost to innovation and it underscores the importance of innovative ideas contributing to an organization's bottom line.
Yes. You won't be expected to submit tested software or an approved app. But your entry should be as fully developed as possible with any prototype designs for your concept. The concept should be explained in detail. It should spell out not only how your solution will work, but also why your approach is best. It should include data and research to support your conclusions. If your solution will require software or technological development, your entry will stand a better chance of success if you seek expertise in those areas so you can authoritatively explain what will be needed. Most of all, your entry should be innovative in the sense that it takes full advantage of the many new platforms, tools, technologies, processes and applications being used today. These might include things like interactive design, gaming, geo-based media, informational graphics, all aspects of social media, etc.
You can get help in several ways. There will be a boot camps in Fall semester to help guide you on how to prepare the best possible entry. By request, the Alden Library staff will work with individual student teams to find marketing data and research that might enhance their entries. They have also compiled an information guide that will help teams get started with Alden Library resources. The Scripps Innovation Challenge website also will have a "Faculty Mentor" section listing Ohio University faculty members who have volunteered to help guide you.
A newspaper might be searching for ways to use social media to sell tickets to live events co-sponsored with advertisers. A radio station with a hard rock format might seek ways to use mobile devices to grow its audience. A public relations firm might need a way to use social media to target fundraising appeals for a nonprofit client. A television station might need a way to identify and attract a teenage audience with a new mobile app.
You can seek teammates on your own, of course. But the Scripps Innovation Challenge will also seek to pair teams after the student sign-up has opened and during boot camp sessions.
Academic credit is awarded by individual schools and departments. Some schools have independent study and reserve credits that could possibly be used for this purpose. Check with your academic advisor or your school's director to learn whether you can use these or other options to gain course credit.
You may only submit one entry.