Process

Design & Develop

I begin with a concept that drives a design. Every design is unique to the project and helps deliver a message. Then I develop the product.

Market & Implement

Implementation is key in advertising to a market. Once a target audience is identified, a plan to convey a message is established and executed.

Track & Analyze

After every project, it's important to evaluate the success it generated. Tracking analytics and analyzing the results help produce more successful projects in the future.

Portfolio

Clients

Resume

Education

Master of Arts in Media Arts and Studies | August 2014 - December 2015
Ohio University | School of Media Arts and Studies | Athens, OH 45701
Track: Media Management
GPA: 4.0

Bachelor of Science in Visual Communication | September 2010 - May 2013
Ohio University | School of Visual Communication | Athens, OH 45701
Track: Interactive Multimedia | Minor: Studio Art
GPA: 3.8, Magna Cum Laude


Experience

Marketing & Design Specialist | May 2013 - Present

Office of the Vice President for Student Affairs
Ohio University | Athens, OH 45701

- Establish branding and consistency for the Division of Student Affairs
- Supervise a creative team of 7 student and professional staff
- Consult with department heads and marketing professionals in 9 departments
- Lead the Marketing Committee, composed of a marketing representative from each department
- Design a wide variety of print, web, and promotional materials for the Division of Student Affairs
- Update and create web pages throughout the Division (CMS)
- Develop interactive web design pieces, including a monthly newsletter (HTML and CSS)
- Manage the production of media projects including digital displays and videos
- Oversee and implement marketing strategies on social media platforms
- Created and oversee an internship program through the Vice President's Office
- Track website and social media analytics
- Responsible for the photo, video, writing, and design archive of Division events

Design Intern | April 2012 - May 2013
Culinary Services
Ohio University | Athens, OH 45701

- Design print marketing materials for on-campus activities and venues
- Develop advertisements run in 3 newspapers
- Create and prepare content for ohio.edu/food
- Deisgn larger materials including truck sides, banners, and menu boards
- Work with a team of 4 other designers
- Establish branding for a new dining hall rennovation project
- Produce content for 4 dining halls, 3 grab-n-go's, 3 markets, 4 cafes, 1 bookstore, 1 dine-in restaurant, and 1 food court

ELIP Project Assistant | September 2011 - May 2013
English Language Improvement Program | Linguistics Department
Ohio University | Athens, OH 45701

- Create a signature logo to represent the program
- Develop a brand identity around the logo
- Collaborate with the Director to develop marketing pieces
- Design numerous flyers, advertisements, and brochures
- Work directly with an outsource company
- Convert print materials to web versions

Resident Assistant, promoted to Senior Resident Assistant | August 2011 - May 2013
Residential Housing
Ohio University | Athens, OH 45701

- Schedule, manage, and lead the Resident Assistants of the hall
- Respond to and handle crisis situations
- Build a community within an assigned residence hall
- Ensure the well-being and success of students
- Organize, promote, and carry-out programs for residents
- Evaluate the RAs' performance and programming with their residents
- Enforce federal, university, and hall policies

Skills

Specialty Areas
Advertising
Analytics
Branding
Management
Marketing
Multimedia Production
Photography
Print Design
Social Media
UX and UI Design
Web development

Programs & Languages
Acrobat
Common Spot
Constant Contact
CSS
Dreamweaver
Drupal
Final Cut Pro X
Google Analytics
Hootsuite
HTML5
Illustrator
InDesign
Microsoft Office
Photoshop
Swift

Awards/Leadership Experiences

- Excellence in Marketing & Branding Award | May 2016
- Marketing Committee, Chair | March 2014 - Present
- Handywoman's Workshop, Chair | Dec. 2013
- Graduated Magna Cum Laude | May 2013
- Alpha Lambda Delta (ALD) | May 2011 - May 2013
- ALD Member of the Month | Jan. 2011
- Dean's List | Every semester in college
- Hall Council (Treasurer, Advisor) | Nov. 2010 - May 2013


Involvement

- Women's Mentorship Program | May 2016 - Present
- Big Brothers Big Sisters | July 2013 - Present
- Women in Student Affairs | Aug. 2013 - Aug. 2015
- University & College Designers Association | Dec. 2013 - Present
- "Go Green" volunteer | Aug. 2013, 2014, 2015
- Children Services Volunteer | July 2013 - May 2014
- University "Green Jacket" | Oct. 2013
- Backdrop Magazine | Sept. 2012 - May 2013
- OU's Multimedia Society | Sept. 2010 - May 2013
- Hall Council | Sept. 2010 - May 2013
- The Post (Newspaper) | March 2012 - Oct. 2011
- Volunteer Tour Guide | Oct. 2010 - Oct. 2011


Professional Development

- UCM Marketing Symposium, presenter | Athens, OH | Nov. 2016
- UCDA Design Summit | Sante Fe, NM | Mar. 2016
- HOW Design Live Conference | Chicago, IL | May 2015
- Divisional Conference, Presenter | Nov. 2014
- Analytics That Excite | Cincinnatti, OH | Oct. 2014
- UCDA Design Conference | Indianapolis, IN | Mar. 2014
- Constant Contact Training | Columbus, OH | Oct. 2013
- Networking Trip | Chicago, IL | Mar. 2013
- Hall Council Leadership Retreat | Oct. 2010, March 2013
- Networking Trip | New York, NY | Oct. 2010

Contact Me

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