Degree Project for Practicum, Art 496B

adleta@ohio.edu

 

 

Project Aim

The purpose of this assignment is to have you realize a self-generated project in graphic design. This project should stretch the parameters of what you feel you currently understand regarding one design principle. Rigorous visual search is as important as successfully articulating the concept/message. The objective is to create a professional result based on an area of personal interest and value.

Learning Outcomes

• Commitment to a thought and an action
  
• Realize the aesthetics of a self-generated result
  
• Comparative design analysis
  
• Continue to evolve a sense of freedom based on fresh, innovative, visual research within self-imposed restrictions.
  
• Understand how to 'draw' with concepts
  
• Knowing when to stop

Project Problem

Develop the constituent parts of a degree project: the problem statement, a clear method of processing, and a realized solution.

We will continue as per faculty recommendations at the end of the quarter.

The following process was used during previous quarters and can be used as a reference of ideas to consider if you are spinning your wheels. However, if you are on target, please go to Phase Three for this quarters schedule.

Phase One, Proposals

Establish three proposals that have potential for consideration as a degree project. The following outline needs to be realized for each proposal:

Title, Name, and Date

A concise problem statement, two to three sentences

• Identify the design principle of your interest. Make sure it is the singular most important concentration of your visual search. i.e.. iconography, connotation, formal syntax, information architecture.
  Explain how you will use this principle to visually research.
  
• Define the link it has to you as an individual; it should be an area of personal interest or significance. This maximizes your research time.
  
• State the relationship this DP has to your placement in the design industry
  

Provide visual results of existing models

Turn in one proposal during our second class meeting with all areas completely thought out. This must be presented in a clear and designed format. Make sure your name, date, project title and each point is clearly incorporated. Attach copies of collected visual models.

All your work must be present during class time and kept in an organized black three ring binder throughout the year.

Phase Two, Final Proposal Presentation

The final proposal must be presented to your classmates and invited guests. Scheduled for the fourth class, and it must consist of:

• Project Title, your name, date
  
• The Abstract or Problem Statement, a brief description of the project
  
  • Means of Design Research, Include the area of design research
  • Project significance
    State the relevance of your personal interest and how it has value to you
  • Connect to the area of concentration you wish to apply your design skills
    
• Statement regarding the target audience/context, values, impact, comparables, . . .
  
• Time line
  
• Bibliography and references list

Phase Three, the Visual Research Winter Quarter

The breakthrough happens during the visual searching. Identify a 2-3 hour time slot outside the class time to get together with your study group to have working sessions. This could utilize the 4-7 time slot on Mondays. Regardless if you choose that time, you must set a consistent time block each week in 404. I will attend these from time to time throughout the quarter. You need to be there concentrating on the visual research and experimentation in order to complete phase three. Your results are to be presented the 4th week of classes as a work in progress report along with decisive plans for the next 4 weeks of searching. A final report will be made during the 8th week of classes. This needs to be presented formally in a 5 minute presentation to the class and invited guest, on 5, 11 x 14" black boards or in a a series of 5 PowerPoint slides or web pages projected. Again there should be rigorous statement of intent for further research during your Spring quarter. This will more than likely be what will be in the portfolio for the senior trip.

2004 Study Groups:

Ryan, Carolyn, Josh, Courtney, Brad

Mandy, Andy, Matt, Liz, Kristin

Joanna, Jesse P, Lara, Brandon

Nick, Jesse D, Craig, Katie, Rachel

 

If there are any questions, please don't hesitate to contact me.

Professor Don Adleta
Seigfred 422
740.593.4284

Practicum, Art 496A
Graphic Design Program
School of Art
Ohio University

Winter Quarter '03/04

M/W 4-7
404 + Lab in 405 + Lecture room to be announced

© Ohio University, 2004, updated on 4 January 2004, return to top / tasks / adleta front door / adleta@ohio.edu