By Gabrielle Johnston
Ever wonder what types of Ohio University stories catch the attention of mainstream and emerging media? Or how many of the institution's experts receive time in the spotlight, and how often?
A report recently released from University Communications and Marketing answers these questions and more. "Ohio University in the News" takes a quantitative and qualitative look at media coverage in the first six months of 2009, shedding light on where and how the university was portrayed. The report is based on third-party analysis performed by Vocus, a Web-based application designed to manage media and public relations.
With a database of more than 800,000 worldwide media contacts and the ability to identify pertinent information about message content, Vocus is an essential tool in the collection and cataloging of Ohio University in the news.
As a unit of the Office of the President, UCM is tasked with promoting Ohio University to gain local, regional and national media attention. Doing so not only reaches prospective students, it also fulfills a Vision OHIO goal of enhancing the university's national prominence.
Calendar year 2009 will serve as the benchmark year for media reporting. Moving forward, UCM will provide quarterly updates to the report and, beginning next year, year-over-year data comparisons. Future reports will incorporate data from emerging social media.
To view "Ohio University in the News," click here (PDF format).