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Promoting Your Research Examples of Successful Publication
Here are a couple case studies on how this process can work:
Example One
An astronomy professor e-mails the Director of Research Communications about a new study that will soon be published
in the journal Nature. The director interviews the professor and a colleague at another university about the significance of the research findings and drafts a two-page news story about the work. The professor fact checks the story for accuracy, and the director contacts the funding agency and journal about the intentions to publicize the work. The director coordinates a news release distribution date with the organizations and fields follow up phone calls from the news media about photos, papers or other i
nformation related to the story. The professor fields calls directly from the news media. The story results in coverage in news outlets ranging from the Cleveland Plain Dealer to the Washington Post. The professor subsequently gets calls from the news media to serve as an expert source on related research at other universities.
Example Two
The director contacts s
everal faculty members who are involved with separate but related projects on water pollution in southeastern Ohio . The researchers invite the director and a photographer out into the field and into the laboratories to observe the problem first hand and interview them about their work. The director also interviews partners on the project in the community. After the researchers fact check the article, it appears as the cover story of a new issue of Perspectives magazine. The researchers subsequentl
y use the article to update their funding agency on the progress of their work and also hand out the article to new graduate students. Several students join the laboratory as a result of reading about the project.
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