Thursday, April 24, 2014
Vic Matta and Mark Riley
Qualtrics surveys are a great way to obtain feedback from your constituents, but getting respondents to complete your survey can be a challenge. People are strapped for time and will abandon a survey quickly if they feel their time is not being used wisely.
Converse, J.M. and Presser, S. 1986, Survey Questions: Handcrafting the Standard Questionnaire, Sage Publications.
Writing effective questions, Qualtrics support site