Marketing

• Understand the elements and dynamics of the professional selling process and demonstrate how to effectively apply them to business and personal situations;
• Understand fundamental marketing research concepts, procedures and applications and their application in a business context; and be capable of undertaking a marketing research project, from design, through analysis to report generation and presentation;
• Identify and explain the consumer decision process and factors that influence this decision process and be capable of applying this knowledge to marketing campaigns and strategies;
• Understand and demonstrate the ability to acquire information for marketing decision making via current situation analyses;
• Understand and be capable of addressing important domestic and international environmental forces within and outside the firm’s control and the interactive roles played by products/services, pricing, promotion and distribution in designing and implementing effective marketing strategies;
• Demonstrate and apply marketing knowledge in managerial decision making and provide justification for recommended marketing strategies based on acquired information and marketing theory.