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Tag Archives: Metrics
Bob Benz, Scripps Company
Online journalism is fueled by metrics. We know very specifically what readers are clicking on. And what they aren’t. What ethical issues do online journalists face in a medium that emphasizes driving the most possible clicks?
Bob Benz earned a BA in journalism/English from Edinboro University and holds a master’s in English literature from the University of Alabama at Birmingham. He is on the NAA’s New Media Federation board, serves on the advisory board at Ohio University’s Scripps School of Journalism and is on PowerOne Media’s board of directors. Benz has taught English and/or journalism at the University of Alabama-Birmingham, the University of New Mexico, Metro State College (Denver) and Ohio University’s Scripps School of Journalism.
Benz is general manager/interactive media for the E.W. Scripps Co.’s daily newspapers. He has worked for Scripps since 1986. In 1994, Benz was the copy editor on The Plutonium Experiment, which earned a Pulitzer Prize for reporter Eileen Welsome and The Albuquerque Tribune. He went from Albuquerque to the Denver Rocky Mountain News, where he played a key role in launching the newspaper’s Web site.
In his role as general manager/interactive media, Benz is responsible for revenue and content at Scripps newspaper sites. In 2002, those newspapers sites achieved profitability and have seen substantial audience, revenue and cash flow growth in each subsequent year.
Benz is married to Lara Edge, VP/Editorial for Scripps Networks online. They live in Knoxville in a restored 19th century farmhouse with four dogs, a cockatoo and a ghost.