Papers & Presenations UpdatesContinue

The State of Theory and Research on Entertainment-Education

Objective: To discuss the current state of knowledge aboutthe effects of entertainment-education for social change, possible mechanismsfor those effects, and the future of entertainment-education research.

Participants included:

• Albert Bandura, Ph.D., David Starr Jordan Professor of Social Science in Psychology, Stanford University
• Lawrence Kincaid, Ph.D., Senior Advisor, Research and Evaluation Division, Center for Communication Programs, School of Hygiene and Public Health, Johns Hopkins University
• Emile McAnany, Ph.D., Walter E. Schmidt, S.J., Professor of Communication, Santa Clara University
• Everett Rogers, Ph.D., Dean, School of Communication and Journalism, University of New Mexico

Listen Up! Using Music to Motivate

Objective: To show how music and the music industry isused for social change.

Participants included:

• Patty Cabrera, Singer
• Chuck D., Rapper
• Donna Frisby, Rock the Vote
• Curtis Symonds, President, BET International

Radio and Participatory Approaches to Message Design

Participants included:

• Gordon Adam, ICHR Radio Partnership, UK (New Home Life: Afghanistan radio drama)
• Usha Bhasin, Director of Programs, All India Radio, and Arvind Singhal, Ph.D., Ohio University ("The Experience of Jeevan Saurabh")
• Suruchi Sood, University of New Mexico, and Arvind Singhal, Ph.D., Ohio University "Tinka Tinka Sukh"

Healing Humor

Objective: To show how humor and comedy can be used insupport of social change.

Facilitators: Mel Helitzer, Professor, E.W. Scripps Schoolof Journalism, Ohio University

Behind Door Number One: Television Game Shows forEducating

Objectives: To show how the low-budget format of game showscan be used for educational purposes.

Facilitators included:

• Anne Cooper-Chen, Ph.D., E.W. Scripps School of Journalism, Ohio University, and author of "Games in the Global Village, with Paul Podraza, Bethany Kimble, and Tsutomu Kanayama, producers of "Quiz Me," a production of Athens Video Works, School of Telecommunications, Ohio University.

Developing New Models of Audience Processes andEffects

Objective: To address new perspectives on the processingof entertainment-education content on audience members. Authors will addressthe implications of these studies for the design and evaluation of successfulentertainment-education projects.

Panelists included:

• J. Douglas Storey, Ph.D.: "The Use of Character Mapping to Evaluate the Impact of Enter-educate Narrative Drama: The Cut Your Coat According to Your Cloth Radio Program in Nepal"
• Peter Vaughn, Ph.D.: "A Psychological and Social Model of Media Effects on the Adoption of Family Planning"
• June Mack, M.F.A.: "Low Tech Virtual Reality: The Film Experience and Social Change

Edutainment and the Young: Don't Forget the Young-Mediaas a Vast Educator

Objective: To consider the various ways in which the entertainmentmedia and the process of learning come together within the youth culture.

Participants included:

• Amy Thompson, WOUB TV, Ohio University:"A Statement on Educational Television for Children"
• Sandra Turner, Ph.D., College of Education, Ohio University:"Educational Hyper-Media: Children as Audience and Authors"
• Jeanne Rogge Steele, E. W. Scripps School of Journalism, Ohio Unversity:"By Design or Default: Mass Media as Sex Educators"
• Norma Pecora, Ph.D., School of Telecommunications, Ohio Unversity: "Learning from the Meda and from the Research"

Branding and Marketing

Objective: Techniques for expanding awareness and creatingloyalty among viewers.

Facilitators included:

• Steve Smith, President, DSR Inc.
• Garth Japhet, M.D., "Soul City, " South Africa
• Michelle A. Matarre, Vice President, KJM3 Entertainment Group Inc.

Reaching Out to the Active Audience

Objective: To describe innovative ways to conceptualizeand conduct research among audience members. All three papers approach entertainment-educationaudiences as active participants in the process of health communicationand social/behavioral changes. Authors discuss how these perspectives canbe used to guide the design and evaluation of entertainment-education programs.

Participants included:

• Warren Parker, Population Services International:"Action Media: Consultation, Collaboration and Empowerment in Health Promotion"
• Corinne Schefner-Rogers:"Evolution of the Entertainment-Education Strategy: The Importance of Peer Communication and Improved Evaluation Research Methods"
• Tom Valente, Ph.D., Johns Hopkins University: "Using Drama to Communicate HIV/AIDS Information"

Evaluating Advocacy Efforts

Objective: To share a model for increasing commercial sectorsupport for social interventions.

Facilitator: Deborah Bennett, The Futures Group:"SocialMarketing for Change (SOMARC) Project's Media and Advocacy Training Workshops"

Interactive Software for Learning: The CD ROM onParenting Adolescents Wisely

Objective: To demonstrate how interactive video technologiescan address social problems on a large scale.

Participants included: Donald Gordon, Ph.D., Departmentof Psychology, Ohio University

Producing Audio and Video with Digital Technology

Faciltators included:

• Roger Good, School of Telecommunications, Ohio University
• Keith Newman, Telecommunications Center, Ohio University

Deconstructing the Context and Effects of Entertainment-Education

Objective: To deconstruct entertainment texts to demonstratetheir educational potential. The panelists will address the implicationsof this type of anylitical mode and the findings of their respective studiesfor the practice of entertainment-education.

Presenters included:

• Simon Akindes, Ph.D., African Studies Program, Ohio University:"Influence of the Music of Notorious Musician: Fela Anikulapo Kuti"
• June Mack, M. F. A., School of Telecommunications, Ohio University: "The Effect of the Times on Chaplin's Art and Image"
• Regina Silva, Ph.D., Flumeninxe University, Brazil:"The Potential of Telenovellas for Entertainment-Education: An Assessment of Portraying Reversed Roles of Race, Class, and Gender"
• Stephen Safran, Ph.D., College of Education, Ohio University: "Dispelling Negative Imagery of Disabilities: Toward a Positve Framework for Motion Picture Portrayal"

Edit Free Radio Production

Facilitator: Esta de Fossard, Training Program Designer/Writerfor National Public Radio, and Radio Consultant to the Lyons Group

Ethics and Entertainment-Education

Objective: To address the following:"How can peoplewho produce entertainment-education materials not make ethical and moraljudgments about their target audience? Should producers make those judgements?"

Participants included:

• W.E. Baker, Director, television series South Central
• Michael Bugeja, Ph.D., E.W. Scripps School of Journalism, Ohio University
• Eileen McLaughlin, Ph.D. candidate, School of Telecommunications, Ohio University
• Yegan Pillay, Ph.D. candidate, College of Education, Ohio University

This site is created and maintained by Trinh Nguyen, Communication& Development Studies. Questions or Comments? Email: tn719189@oak.cats.ohiou.edu