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RayeCarol Cavender

Assistant Professor
Human and Consumer Sciences
Grover Center E171
cavendr1@ohio.edu
740.593.4918

Dr. RayeCarol Cavender holds the B.S. in Merchandising Management with a minor in Spanish from Virginia Tech and the M.S. in Consumer Affairs with a minor in International Studies from Auburn University. She holds the PhD in Apparel, Housing, and Resource Management from Virginia Tech with a focus on Apparel Business. She also has extensive experience in customer service in the hotel and restaurant industries. Dr. Cavender is an Assistant Professor in the Department of Human and Consumer Sciences at Ohio University and teaches courses in retail merchandising and fashion product development. Her major research interests include brand management of luxury goods, luxury travel, experiential marketing, international marketing, and customer relationship management.

Most Recent Publications:

Cavender, R. & Kincade, D. H. (Forthcoming). Management of a luxury brand: Dimensions and sub-variables from a case study of LVMH. Journal of Fashion Marketing and Management, Special Addition: Luxury Fashion Branding.

Kelly, S.K., Bryant, F.K., Cavender, R. Stevenson, K., & Vanheems, R. (2012). American Cancer Society Chicago Chapter Walk and Roll event marketing campaign. In J.S. Kelly & S.K. Jones (Eds.), The IMC Handbook: Readings & Cases in Integrated Marketing Communications (pp.230-237).Chicago: Racom.  


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