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Mijeong Noh

Associate Professor
Human and Consumer Sciences
Grover Center E160B
noh@ohio.edu
740-593-2878

Dr. Mijeong Noh is an associate professor in Retail Merchandising and Fashion Product Development program in the Department of Human and Consumer Sciences.She earned her Ph.D. and master's degrees from Auburn University and her bachelor degree from Ewha Womans University in South Korea. Her research interests include cool product perception, luxury marketing, consumer behavior in multichannel retailing, online shopping behavior of diverse consumer segments, and work-related well-being in retail industries using various statistical procedures for qualitative and quantitative research designs and marketing model development. She has published her manuscripts in peer-reviewed journals such as Journal of Fashion Marketing and Management, International Journal of Retail & Distribution Management, and International Journal of Fashion Design, Technology and Education, etc. She has served as an undergraduate and graduate coordinator.She has also served as a reviewer of Journal of Fashion Marketing and Management and International Textiles and Apparel Association (ITAA).


Recent Publications (Selected):

Noh, M., Runyan, R. C., & Mosier, J. (in press). Young Consumers' Innovativeness and Hedonic/Utilitarian Cool Attitudes. International Journal of Retail & Distribution Management.

 

Runyan, R. C., Noh, M., & Mosier, J. (2013). What is "Cool"? Operationalizing the Construct in an Apparel Context. Journal of Fashion Marketing and Management, 17(3), 322-340.

 

Noh, M., & Ulrich, P. (2013). Querying Fashion Professionals' Forecasting Practices: The Delphi method. International Journal of Fashion Design, Technology and Education, 6(1), 63-70.

 

Noh, M., & Lee, E. (2011) Effect of Brand Difference on Multichannel Apparel Shopping Behaviors in a Multichannel Environment. International Journal of Business and Social Science, 2(18), 24-31.

 

Lee, E., Kim, H., & Noh, M. (2011). Psychological Benefits of One-to-one Marketing in Apparel E-commerce: An Approach with Perceived Usefulness, Pleasure, Arousal, and Attitude toward the E-store. Journal of the Korean Society of Clothing and Textiles, 35(6), 646-658.

 

Kwon, W., & Noh, M. (2010). Mature Consumers' Benefit and Risk Perception in Online Shopping. Journal of Fashion Marketing and Management, 13(4), 335-349.

 


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