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RCENT - EDS Program in eCommerce Enabling Technologies

EE 492/592 B2B Marketplace and eCommerce Enterprise

Course Description

Electronic business relationships where both the sellers and the buyers are corporations represent the largest share of today's electronic commerce activities. Business-to-Business(B2B) electronic commerce enables an enterprise to build a web-based relationship withsuppliers, distributors and partners. This course covers the concepts of B2B Marketplace design considerations, strategies and models. The emphasis of the course is on the various B2B models such as Vertical and Horizontal Marketplaces, Exchanges, Auctions, and JIT delivery. The strategies in Supply Chain Management (eSCM) and the Customer Relationship Management (eCRM) are examined. The integration of Enterprise Resource Planning (ERP) systems, and the use of Intranets and Extranets in eCommerce deployment are also discussed. The new field of Mobile Commerce (mCommerce) is investigated. Students are exposed to practical implementations and case studies of the various B2B models and architectures currently deployed in eCommerce applications.

Course Outline

• Introduction to B2B Marketplaces

• E-business benefits.

• E-business considerations.

• Integration of Enterprise.

• Portals - Web hosting for B2B .

• B2B Models

• Supplier-oriented Marketplace.

• Buyer-oriented Marketplace.

• Exchanges.

• Just-in-time (JIT) delivery.

• Auctions & Reverse Auctions.

• Vertical & Horizontal Marketplaces.

•  Intranets & Extranets

• Architecture of Internet, Intranet & Extranet.

• Intranet Software and Applications.

• Intranet case studies.

• Structure of Extranets.

• Extranet Products & Services.

• Business models of Extranet Applications.

•  Supply Chain Management

• What is SCM?

• Automation of Supply Chain.

• Advantages of eSCM.

• Extranets in eSCM (Presentation).

• eSCM : Inter-enterprise fusion.

• eSCM Application Framework.

 

• Enterprise Resource Planning:

  The eBusiness backbone

• ERP usage in real world.

• Why use ERP suites in B2B.

• ERP implementation.

• Positioning e-business with organization’s resource needs.

• ERP interface options & considerations - web enabled ERP systems.

• Custom Relationship Management

• Why CRM?

• Defining CRM.

• CRM architecture.

• Organizational challenges in Implementing CRM.

• Customer service & support packages.

•  e-Business Design

• Self diagnosis.

• Choosing a narrow focus.

• Requirements of B2B architecture.

• Software & hardware requirements.

• Case Study: eTrade.

•  Mobile eCommerce (mCommerce)

• The invasion of the cellular telephone in the Web.

• Micro-browsers.

• The Wireless Application Protocol (WAP).

• Software & hardware requirements.

• Case Study: eTrade.

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