OUPD officers acted in this award-winning ALICE video produced by UCM
Photo courtesy of: Ohio University Police Department
Sep 4, 2014
By George E. Mauzy Jr.
Ohio University Communications and Marketing (UCM) continues to be internationally recognized for its outstanding work.
In the past two years, UCM has won at least 10 national industry awards from prestigious professional organizations in the communications field.
"An industry award is an acknowledgement from peers that we are excelling in our work," said Renea Morris, UCM executive director. "I'm proud to work with a great team of staff and students who have made pursuing excellence a priority."
In the past year, UCM received the following prominent awards:
PRSA Silver Anvil Award of Excellence
In June, the UCM team won a Public Relations Society of America (PRSA) Silver Anvil Award of Excellence in the Launching a New Brand at a Public University category for the University's "It's You" Campaign. The award recognizes outstanding strategic public relations planning and implementation.
The "It's You" Campaign reflects the idea that Ohio University celebrates the power of the individual and that the University's story is the student's story. It suggests that OHIO helps students become who they want to be and become their best selves.
To create the campaign's promotional materials, UCM interviewed 31 students who talked about their OHIO experiences. Many students were intimately involved in the branding campaign ranging from participating in a focus group to appearing in an ad or commercial. Students also helped produce the various promotional materials.
PRSA is the largest professional organization serving the U.S. public relations community, with a mission of advancing the profession and the professional.
CASE: Circle of Excellence Silver Award
UCM won a CASE: Circle of Excellence Silver Award in the In-House Print Publications design category. The award was given for the outstanding design work on the University Libraries publication, "200 Years of Shared Discovery." The 132-page book reviews the 200-year history of the University Libraries.
The book took more than two years to create and required a collaborative effort among University staff members to finish it. Mark Krumel, UCM senior director of creative services, was tasked with designing the award-winning publication.
"When you put that much effort into a project, it's nice to be recognized by a great organization like CASE," Krumel said. "I worked on the book for 18 months and it was fun and rewarding; however, I have to give some of the credit to the many other people at the Libraries who made this book a success."
The Circle of Excellence Awards recognize outstanding work in advancement services, alumni relations, communications, fundraising and marketing as judged by peer professionals at schools, colleges and universities as well as by professionals from outside education.
UCM won a Telly Silver Award in the Education category for its production of "ALICE: Responding to an Armed Intruder," an informational video by the Ohio University Police Department (OUPD) that presented proactive strategies that increase a person's chances of surviving an armed intruder attack.
OUPD officers and University staff and students served as the actors in the award-winning video. Former UCM PACE student Mike Zorbas produced the video with the help and guidance of UCM full-time staffers.
"Mike worked with the video team for two years as a student and upon graduation we hired him to work on this project during the summer. He did an excellent job," said David Urano, UCM director of video and photography services. "One of my greatest joys working at Ohio University is the opportunity to work with talented students like Mike."
UCM also was awarded a 2014 Telly Bronze Award for the "It's You" Campaign commercials.
The Telly Awards are the premier awards honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.
For more information about UCM, visit www.ohio.edu/ucm.