Feb 22, 2012
By Alyse Lorber
Thanks to OHIO students enjoying Kellogg’s cereal from Jan. 9 through Feb. 13, Kellogg’s will be donating 16,136 servings of cereal, or 104 cases, to the Southeastern Ohio Food Bank.
In a collaborative effort to fight hunger, Kellogg’s Food Away From Home and Ohio University Culinary Services teamed up for the month of January. Their goals were twofold: Get students involved, and consume as much cereal as possible.
During the challenge, Kellogg's donated one bowl of cereal for every bowl of Kellogg’s cereal eaten in the University dining halls.
Student participants helped to increase OHIO's cereal consumption by at least 2,200 servings within the past month.
"Ohio University students are always looking for ways in which they can help the community," said Rich Neumann, director of residential dining at Ohio University. "When we presented this opportunity to them, they embraced it and made this a very successful endeavor for our community."
The national program, which is offered to a few schools, waylaid OHIO with the idea and immediately sparked interest among students and faculty members.
"When we were approached with this idea, we became very excited," said Carlos Samano, assistant director of auxiliary sales. "Students really wanted to see what they could do to help the community, so it was a perfect fit for us."