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Thursday, Oct 02, 2014

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Survey to help develop brand positioning strategy

Deadline is May 6


As a concluding phase in the defining of a differentiating and actionable brand image for Ohio University, we are asking you to share your experience and opinions by answering a few questions for us.

The questions were developed as part of a brand workshop session recently held with some of the members of the University’s Marketing Advisory Council. The task of the members is to funnel OHIO’s many attributes into a meaningful, singular brand value proposition that will project an engaging and accurate point of
difference that sets us apart.

As a stakeholder, you have contributed to the path we have taken thus far and we need your help to further sharpen our focus. Once we have tabulated the responses from the survey, this input will be combined with the marketing intelligence gathered from a wide range of internal and external sources to help us establish an overall brand positioning strategy for Ohio University.

These elements, once approved by University leadership, will serve as the focal point of our marketing efforts in 2011 and beyond.

The survey is brief, but each question requests your thoughtful consideration.

Please answer the four questions and submit your responses to us by Friday, May 6. To take the survey, click here.