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Fresh look, quality work

UCM looks back on a productive and busy spring quarter


University Communications and Marketing (UCM) met and exceeded the challenges presented by OHIO’s busy spring quarter. UCM’s commitment to continuous improvement in written, graphic and visual communication not only resulted in a well-informed OHIO community, but a new face for university news, Ohio University Compass.

This April UCM launched Ohio University Compass in response to survey results received the previous spring. The website is a true collaboration between all aspects of UCM and departments across the university community. Following reader recommendations, the home of OHIO news now features different news categories and more images than ever before to make finding information efficient and pleasant.

In May, UCM also launched another new publication, Compass Points, the e-newsletter for faculty and staff. The bi-weekly newsletter introduces and distills news that touches employees’ personal and professional lives. Promotions, policies, events and developments are covered in an easy-to-read HTML e-mail.

During the spring the external relations team worked with media outlets to keep them informed of developments and the numerous achievements at OHIO. In addition to tracking thousands of media placements and distributing dozens of news releases, external relations also developed marketing and advertising materials and strategic communications plans. The team answered hundred of media requests and offered media OHIO experts for interviews. The team also provided communications counsel to many campus departments. 

The productivity and caliber of work produced this spring quarter would not have been possible without the contributions of UCM’s students. In the spring UCM mentored more than 20 students through internships, work study and the Program to Aid Career Exploration. The students’ worked in a variety of capacities, always assisting UCM to reach its goal of providing excellence in communication to the OHIO community.

Print Design
Transfer Guide cover
Promise Ad
ARC Invite
ARC Program

Web Design

Compass
Twitter Contest Graphic

Social Media
Student Blogs: Step Inside Life on Campus

Videos
International Street Fair
Word on the Street: Greek Life
Branching Out: Bill Rawlins
Ohio University Dining Services
Highlighting the Green: Spring 2010

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External Relations
Provided communications counsel to numerous committees and campus constituents
Coordinated media relations for numerous events, including a media preview day and grand opening for the Osteopathic Heritage Foundations and Charles and Marilyn Stuckey Academic Research Center and meetings of the Ohio University Board of Trustees
Facilitated editorial board visits between local media outlets and President Roderick J. McDavis
Collaborated with numerous departments, including OUPD, Student Affairs, the president's office and Legal Affairs to provide communication for the university and media during sensitive or emergency situations