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My research at OHIO prepared me for my internship at 77kids by American Eagle; I felt like I understood the wants and needs of the age group.

Today’s avant-garde preschoolers know a thing or two about fashion, says Mackenzie King, BSHC ’12, former honors student in Retail Merchandising and Fashion Product Development. As a student at Ohio University, King conducted research to investigate how children make decisions about their clothing, discovering four major influences—appropriateness, utility, aesthetics and gender. Her findings attracted the attention of American Eagle Outfitters, and the major clothing retailer hired her as a merchandising intern in its children’s clothing line department. In her words: “I’m learning new stuff every day. It’s awesome, I love it.”

MacKenzie King
 

MacKenzie King

Patton College of Education

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