Branding OHIO: it's you Apr 24
The new campaign is based on research that revealed that the heart of Ohio University is rooted in providing an accessible, engaging student experience.
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UCM releases 'teaser' trailer for new OHIO marketing campaign Apr 22
University Communications and Marketing has produced a teaser trailer announcing a new marketing campaign for Ohio University slated to debut in the fall.
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Branding OHIO through shared experiences Mar 13
When you think about the brands you encounter everyday, there is an emotional tug or connection that draws you to that brand and guides your decisions about trusting and supporting it.
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Branding OHIO with a purposeful strategy Feb 13
Since 2007, Ohio University has been engaged in harnessing efforts to better position its brand among its most important audiences. Now, OHIO is repositioning the brand in order to
communicate more clearly about the University.
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Branding OHIO: Appalachia Rising personalizes OHIO’s brand Dec 5
Soon to be published in book form, "Appalachia Rising" captures the essence of the University through the works and words of the people in and of the region.
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Branding OHIO through its brand structure Oct 11
The diversity and complexity within the University allows us many ways to brand OHIO. The key to successful branding is being able to work together in a coordinated fashion to build focus and clarity, ensuring that “the key components of strategy, creativity and tactics all work together in harmony.” When there is brand clarity and consistency, all marketing efforts are strengthened.
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Branding OHIO through new marketing materials Sep 12
Before the end of the academic year, the President invited the University community to participate in a survey to help determine the future direction of OHIO’s brand messaging and advertisements.
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Branding OHIO through social media Aug 2
Whether establishing a relationship with potential students or finding ways to keep alumni engaged, social media provides valuable opportunities for branding Ohio University.
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Protecting OHIO’s brand through identity Jun 21
Identity, which represents the visual aspects that help shape the overall brand, usually starts with a logo. The logo is an important part of the brand in its role to identify the organization. There are a number of logotypes, including word marks, emblems, pictorial, abstract, and symbolic marks. Ohio University’s logo is a combination of a word mark and an emblem.
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Branding OHIO through its brand May 31
University Communications and Marketing (UCM) is responsible for ensuring all official OHIO communications and marketing materials are consistent in editorial and graphic style.
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Branding OHIO through trademarks Mar 15
Ohio University has institutional and athletic trademarks on a number of its logos or marks. Trademarks provide assurance to consumers about the standard and quality of particular goods or services. In addition to a number of intangible appeals, such as a certain value placed on the institution holding the marks, trademarks often bring consumers a sense of security, integrity and belonging.
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Branding OHIO through the Capital Campaign Feb 16
Having a chance to position the institution with alumni, donors and prospects through a Capital Campaign is a unique opportunity to balance campaign goals with the institution’s existing strategic plan. Not only does a campaign help it become stronger through capacity building but it also helps the institution become better able to fulfill its mission.
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Branding OHIO through consistent website headers and footers Jan 5
Ohio University’s brand is carried through print and multimedia as well as on the Web.
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Branding OHIO: Identity and personality Oct 27
In communication, identity mostly refers to your true inner self - as an organization or a brand. An effective brand identity is a clear, tangible description that can be summarized succinctly. It should resonate with target audiences, be differentiated from competitors, and represent clearly what the organization can and will do over time.
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Branding OHIO: Good Brands Sep 29
Executive Director of Communications and Marketing Renea Morris discusses what makes a good brand and the steps OHIO has taken to brand itself.
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Branding OHIO through a consistent brand structure Apr 14
When I introduced this series in fall 2010, I began talking about what makes a good brand. A couple of examples that I shared included the symbol used by Apple and the script that distinguishes The Disney Company. Brand symbols leave a fingerprint on everything they touch. We have an opportunity at Ohio University to lift our brand through a consistent structure and leave an indelible mark on all of our audiences.
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Branding OHIO through consistency in web design Mar 17
Successful brands show consistency across all channels. Consistency in print and web design demonstrates reliability, makes a site easier to navigate, and builds greater brand awareness.
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Branding OHIO through type Feb 17
Executive Director of Communications and Marketing discusses the University's chosen typeface and the importance of it in branding Ohio University.
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Branding OHIO: Stationery can make a lasting first impression Jan 20
When you receive a letter from an organization or peruse a brochure, is your first impression based on content or visual appeal? While the quality of the content is certainly important, it must be presented in a manner that piques – and keeps – the attention of your audience.
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Branding OHIO: Using e-mail to reinforce our identity Jan 5
E-mail is quick and easy to use and has become a necessary form of business communication. It is important to remember that despite its alacrity, e-mail should follow the same guidelines as any written communication.
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Branding OHIO: Reinforcing the brand through design Nov 10
A brand is only as strong as its parts. Design and graphic elements, which can make up a large part of a brand, can add as much value as words. The sum of all components of a brand, when used in a consistent manner, has the ability to reinforce the identity for your audience.
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Branding OHIO: A tagline is a powerful sound bite Oct 27
Executive Director of University Communications and Marketing Renea Morris explains the University's new tagline, and how it was chosen.
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Our Mission and Vision: Being and Becoming Oct 13
Ohio University adopted a new vision statement recently. A vision statement is a lofty goal that is meant to inspire and direct. In other words, it’s not yet attained but rather describes a desired state.
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Branding OHIO: A brand is more than meets the eye Sep 30
At Ohio University, we’ve recently begun to revitalize our brand. We’ve conducted some research that has informed some decisions and confirmed some suspicions about our brand. For example, some of the attributes of the University brand are “enriching” and “student-centered.”
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