Brand Standards for Ohio University

'Branding OHIO' Archive 

This archive contains the “Branding OHIO” series of articles authored by Executive Director of University Communications and Marketing Renea Morris. These features originally appeared in Compass, Ohio University’s official news and information publication.

Sep 18, 2014
Branding OHIO this fall
All of the marketing efforts initiated and supported by UCM are meant to create first and lasting impressions of the brand to a wide array of stakeholders.

Apr 24, 2014
Branding OHIO through the CUE
In addition to showcasing the beauty of campus and reinforcing the brand, another big part of the ohio.edu redesign is sharing information about Ohio University events.

Apr 10, 2014
Branding OHIO through its website: Part 4
When someone visits ohio.edu for the first time, it is important for first impressions to be positive, real and lasting. Having a well-planned approach to how content is prioritized and purposed is how the ohio.edu redesign and content strategy groups have focused their efforts.

Mar 12, 2014
Branding OHIO with “it’s you” and the brackets
University Communications and Marketing welcomes the enthusiasm with which the University community is embracing OHIO’s new “it’s you” campaign! By following a few simple guidelines in using these brand elements, you can help us ensure consistency across the University’s promotional efforts as we work together to elevate the OHIO brand across the nation and around the world.

Feb 27, 2014
Branding OHIO through its website: Part 3
Our website is an open door to all that the University has to offer – a virtual extension of the physical locations. The front door provides the best opportunity for Ohio University to make an initial impression that explains who we are and helps users find what they need.

Feb 12, 2014
Branding OHIO through trademark licensing
The following information, provided in a question and answer format, gives specifics about how to obtain permission to sell licensed merchandise, how to recognize an official licensed product as well as examples of the type of products that can and cannot be licensed.

Jan 30, 2014
Branding OHIO through its website: Part 2
The redesign initiative for ohio.edu will focus on audience engagement and more specifically on our primary and secondary audiences – prospective students and parents and families. Through the discovery process, we learned about their needs and as a result, determined for the best way to manage and shape the future content strategy for the website.

Jan 15, 2014
Branding OHIO through its website: Part 1
As part of a university-wide branding initiative to revitalize the Ohio University brand, a redesign of the front door is underway.

Sep 19, 2013
Regional campuses embrace new brand position
After convening at a Regional Campus Brand Summit last fall, the collaborative work of 15 individuals appointed by Regional Campus Deans worked to establish a more consistent approach to how each regional campus conveys the Ohio University experience.

Apr 24, 2013
Branding OHIO: it's you
The new campaign is based on research that revealed that the heart of Ohio University is rooted in providing an accessible, engaging student experience.

Apr 22, 2013
UCM releases 'teaser' trailer for new OHIO marketing campaign
University Communications and Marketing has produced a teaser trailer announcing a new marketing campaign for Ohio University slated to debut in the fall.

Mar 13, 2013
Branding OHIO through shared experiences
When you think about the brands you encounter everyday, there is an emotional tug or connection that draws you to that brand and guides your decisions about trusting and supporting it.

Feb 13, 2013
Branding OHIO with a purposeful strategy
Since 2007, Ohio University has been engaged in harnessing efforts to better position its brand among its most important audiences. Now, OHIO is repositioning the brand in order to communicate more clearly about the University.

Dec 5, 2012
Branding OHIO: Appalachia Rising personalizes OHIO’s brand
Soon to be published in book form, "Appalachia Rising" captures the essence of the University through the works and words of the people in and of the region.

Oct 11, 2012
Branding OHIO through its brand structure
The diversity and complexity within the University allows us many ways to brand OHIO. The key to successful branding is being able to work together in a coordinated fashion to build focus and clarity, ensuring that “the key components of strategy, creativity and tactics all work together in harmony.” When there is brand clarity and consistency, all marketing efforts are strengthened.

Sep 12, 2012
Branding OHIO through new marketing materials
Before the end of the academic year, the President invited the University community to participate in a survey to help determine the future direction of OHIO’s brand messaging and advertisements.

Aug 2, 2012
Branding OHIO through social media
Whether establishing a relationship with potential students or finding ways to keep alumni engaged, social media provides valuable opportunities for branding Ohio University.

Jun 21, 2012
Protecting OHIO’s brand through identity
Identity, which represents the visual aspects that help shape the overall brand, usually starts with a logo. The logo is an important part of the brand in its role to identify the organization. There are a number of logotypes, including word marks, emblems, pictorial, abstract, and symbolic marks. Ohio University’s logo is a combination of a word mark and an emblem.

May 31, 2012
Branding OHIO through its brand
University Communications and Marketing (UCM) is responsible for ensuring all official OHIO communications and marketing materials are consistent in editorial and graphic style.

Mar 15, 2012
Branding OHIO through trademarks
Ohio University has institutional and athletic trademarks on a number of its logos or marks. Trademarks provide assurance to consumers about the standard and quality of particular goods or services. In addition to a number of intangible appeals, such as a certain value placed on the institution holding the marks, trademarks often bring consumers a sense of security, integrity and belonging.

Feb 16, 2012
Branding OHIO through the Capital Campaign
Having a chance to position the institution with alumni, donors and prospects through a Capital Campaign is a unique opportunity to balance campaign goals with the institution’s existing strategic plan. Not only does a campaign help it become stronger through capacity building but it also helps the institution become better able to fulfill its mission.

Jan 5, 2012
Branding OHIO through consistent website headers and footers
Ohio University’s brand is carried through print and multimedia as well as on the Web.

Oct 27, 2011
Branding OHIO: Identity and personality
In communication, identity mostly refers to your true inner self - as an organization or a brand. An effective brand identity is a clear, tangible description that can be summarized succinctly. It should resonate with target audiences, be differentiated from competitors, and represent clearly what the organization can and will do over time.

Sep 29, 2011
Branding OHIO: Good Brands
Executive Director of Communications and Marketing Renea Morris discusses what makes a good brand and the steps OHIO has taken to brand itself.

Apr 14, 2011
Branding OHIO through a consistent brand structure
When I introduced this series in fall 2010, I began talking about what makes a good brand. A couple of examples that I shared included the symbol used by Apple and the script that distinguishes The Disney Company. Brand symbols leave a fingerprint on everything they touch. We have an opportunity at Ohio University to lift our brand through a consistent structure and leave an indelible mark on all of our audiences.

Mar 17, 2011
Branding OHIO through consistency in web design
Successful brands show consistency across all channels. Consistency in print and web design demonstrates reliability, makes a site easier to navigate, and builds greater brand awareness.

Feb 17, 2011
Branding OHIO through type
Executive Director of Communications and Marketing discusses the University's chosen typeface and the importance of it in branding Ohio University.

Jan 20, 2011
Branding OHIO: Stationery can make a lasting first impression
When you receive a letter from an organization or peruse a brochure, is your first impression based on content or visual appeal? While the quality of the content is certainly important, it must be presented in a manner that piques – and keeps – the attention of your audience.

Jan 5, 2011
Branding OHIO: Using e-mail to reinforce our identity
E-mail is quick and easy to use and has become a necessary form of business communication. It is important to remember that despite its alacrity, e-mail should follow the same guidelines as any written communication.

Nov 10, 2010
Branding OHIO: Reinforcing the brand through design
A brand is only as strong as its parts. Design and graphic elements, which can make up a large part of a brand, can add as much value as words. The sum of all components of a brand, when used in a consistent manner, has the ability to reinforce the identity for your audience.

Oct 27, 2010
Branding OHIO: A tagline is a powerful sound bite
Executive Director of University Communications and Marketing Renea Morris explains the University's new tagline, and how it was chosen.

Oct 13, 2010
Our Mission and Vision: Being and Becoming
Ohio University adopted a new vision statement recently. A vision statement is a lofty goal that is meant to inspire and direct. In other words, it’s not yet attained but rather describes a desired state.

Sep 30, 2010
Branding OHIO: A brand is more than meets the eye
At Ohio University, we’ve recently begun to revitalize our brand. We’ve conducted some research that has informed some decisions and confirmed some suspicions about our brand. For example, some of the attributes of the University brand are “enriching” and “student-centered.”