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Advancement Updates: Springing into a Public Campaign

From Staff Reports | May 30, 2012

The Promise Lives Campaign entered its public phase during the Spring Alumni
Weekend in Athens, April 13 – 15, 2012. The campaign website and video went live as part of the launch and additional videos were created and released, including a thank you video for campaign donors, on the Donor Relations website.
 
When VP for University Advancement and President & CEO of the Ohio University
Foundation Bryan Benchoff joined the Advancement team in July 2011, he asked for an inventory of needs from the existing members. Many responded with a desire to eliminate isolation and create a team structure. Benchoff immediately began to introduce changes with the vision of building a “culture of philanthropy” as one team.

The organizational restructuring of the Division of Advancement is ongoing. Recruitment and training of qualified staff for new and existing positions continues, along with efforts  to restructure the budget models. Performance plans were established for each unit and  regional campus that clearly outline the strategic goals for the Campaign.

These plans include new goals and performance metrics that are reviewed monthly, as well as a yearly merit-based performance evaluation that will be implemented this year.

Associate VP for Development & Campaign Manager Jim Hill and Executive Director for Constituency Development JR Blackburn held the first of an ongoing series of individual meetings with college deans. These meetings aim to keep the deans informed and involved in the Campaign. New interactive maps that break down data on current prospects and leads for each unit were presented.

Prospect Research and Management worked diligently to create these tools so that the development team members can have easy access to information about their unit’s prospective and existing donors. Development officers were trained to use these new tools in April, and have found them to be an asset.
 
As the fiscal year comes to an end, the Division has incorporated these changes and remains focused on the ultimate Promise Lives goal: to exceed $450 million by June 2015.