Game Expert Says 'Millionaire' Grabs
Viewers with Easy, Interactive
Quiz
Question:
What does the highly-rated "Who Wants to
Be a Millionaire?" television program have
in common with the famed quiz shows of the
1950s?
Answer:
Though both boast record prime-time
audiences and big prizes, "Millionaire"
which returns to ABC during sweeps week
this month owes more to today's easy,
interactive quiz shows than its
early-television predecessors, according
to Anne Cooper-Chen, a professor of
journalism and author of "Games in the
Global Village," which examines quiz shows
around the world.
"Today's
audiences don't want to be passive," she
says. Modern game shows such as
"Millionaire" engage viewers with simple,
multiple-choice contests. Cooper-Chen
argues that networks have "dumbed down"
the challenges to appeal to a mass
audience that doesn't want to be stumped
by obscure trivia. "This is a totally new
era," she says. "They're interactive like
the Wheel of Fortune or Price is Right
where you and the audience get to guess
and feel just as smart as the
contestants."
Quiz
programs which will soon include remakes
of "Twenty One," the "$64,000 Question"
and "Family Feud" as stations scramble to
jump on the game show bandwagon not only
make viewers feel clever, but also are
quick and easy for networks to
produce.
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